Doner Media

Two dedicated members of our Media Department, Bruce Haynes and Andy Tahy, have been promoted in acknowledgment of the innovative, results-driven work that they do for our clients.  Both Bruce and Andy will continue to enhance the integrated planning and buying of our Media Department.

In his new role, Bruce will act as senior VP, strategy and activation.  Throughout his time with Doner, he has negotiated long-term 360-degree deals and custom integrations for various agency accounts.  Bruce has proven himself as a strategic buyer, who often goes beyond the traditional and includes impactful, multidimensional elements in his media placements.

Andy, who has been with the company for over ten years, is now a VP, associate strategic leader.  He will continue to be involved with media and strategic brand planning for several accounts. Andy brings experience with a wide variety of clients to his new role where he will continue to use his strategic and analytical insights to enhance the integration of overall brand strategy with local promotions, traditional media added value and sponsorship activation.

For more details from the press release, click here.

Bruce Haynes                                                            Andy Tahy

- First Fiat 500 commercial featuring Jennifer Lopez begins to air Monday, Oct. 10 on national broadcast and cable networks

- New ad, ‘My World,’ features song, ‘Until It Beats No More,’ from Lopez’s new album ‘Love?’ (Island Def Jam)

- Additional Fiat 500 advertising to follow in partnership with Jennifer Lopez later in the year

For more details from  the press release, click here.

Check out the spot, “My World,” below.

Creative Credits

Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Murray White
Associate Creative Director: Jim Ward
Agency Producers: Brian Dooley, Kris Kulas
EVP, Brand Leadership: Craig Conrad
VP, Brand Leader: Kerrin Kramer
Director: Max Malkin
Editor: Dennis Kutzen

Chip Apthorp, Patti Cullen, Alex Keto and Emily Beach have joined Doner.  They’ll be bringing their skills to the Perkins® Restaurant & Bakery brand leadership team, contributing to the growth of brand equity and restaurant traffic.

Chip, Patti, Alex and Emily each bring extensive experience in field marketing and Quick Service Restaurant (QSR) branding.  In their new roles Chip, Patti, and Alex are VP, regional brand leaders and Emily a regional brand leader. They will be working closely with franchise locations to provide regionalized marketing to create targeted promotions.

For details on Chip, Patti, Alex and Emily’s backgrounds read more from the press release here.

Chip Apthorp                                                   Patti Cullen

Emily Beach                                                                      Alex Keto

Employees showcased their sports team pride and tailgating finesse at our first annual September Dunkin Doner tailgate.  Along with bragging rights and the joy of inter-office competition, the winners Trisha Field, Gail Offen and Grant Hawkins won gift cards in honor of their Fandemonium.

The event included a competition amongst six employees to see who tailgates in best fashion.  Sarah Reading won with a “I’m Thinking Sparties” themed car.   The impressive spread included Arby’s Big Chill paraphernalia, cornhole and lots of State pride.  To congratulate her on a well-outfitted tailgate, Sarah was awarded a Coleman steel belt cooler, to further cement her awesome tailgating capabilities for future events.

In celebration of all things great about Michigan in the fall, we enjoyed craft beers from around the state with our chili and hot dogs.  All the bottle caps were donated to the Lingenfelter TableTop project making our Tailgate a green event.

No day of football would be complete without sports highlights and the ads (after all the greatest day of commercials is accompanied by a football game) so an outdoor flat screen TV showcased a compilation of our most recent creative work alongside clips of classic football moments.

A football toss competition completed the event.  Participants threw footballs through tires to test their quarterback capabilities, competing for a pair of tickets to see the Lions take on the Carolina Panthers. The winner was Daniel Councilor.

Enjoy some pictures from our Tailgate below.

A new generation of consumers is fast impacting businesses and brands everywhere. Here come the Millennials.  They’re 77 million strong, spend $172 billion annually and will help to define and shape culture for years to come. They’re optimistic, inclusive, socially aware, tech-savvy, family-involved multitaskers.

When you go beyond the facts and figures, what makes Millennials so distinct is how they think, feel and act. This generation exhibits beliefs and behaviors that on the surface appear to be at odds: Powerful, yet invisible; overstimulated, yet undernourished; Experts, in training; Want to play, yet not accustomed to losing; and Brand involved, marketing resistant.

But, in fact, these “contradictions” are simply the richness and texture that define and dimensionalize this group—a generation that has already started to put its unique stamp on the world.

Please join us in exploring Millennials in more depth.