Doner Media

Winning an Effie for The Coleman Company is just one more story we’ll tell around a campfire, sitting in our Coleman chairs and making s’mores.

The story started around a campfire. Well, not a real one. It was camping enthusiasts sitting on Coleman sleeping bags eating s’mores that were melted in a microwave, telling us about their great camping experiences and the memories they made. This was our research. And the camping stories we heard helped us realize that long before people got together on a website, they got together at a campsite. That makes The Coleman Campsite, The Original Social Networking Site.

We used social networking sites to request camping footage and real pictures. And we created TV spots, print ads and iPhone apps that got people blogging and sharing. (Coleman is all about getting people together and sharing, so they loved this.)

The campaign exceeded all of our expectations.  In a down market, Coleman achieved significant sales increases and equally important, got increased display visibility in all of their key retail accounts. To say thanks, Coleman gave us the most comfortable chairs that you’ve ever tried. And we sat in them, cracked open a beer and toasted a Silver Effie for a brand that we love. Ok, we had more than one beer. But you get the idea.

Coleman – “The Original Social Networking Site”
Chief Creative Officer: Rob Strasberg
Creative Directors: Karen Cathel & Jimmy Kollin
Art Directors: Darrell Credeur & Jeremy Moy
Copywriters: Derek Clark & Alanna Kulas
Agency Producer: Jill Prost-Ray
Voiceover Talent: Sam Elliott
Music Producer: Jon Moshier
Music: Gomez

Coleman – “iPhone App”
Chief Creative Officer: Rob Strasberg
Executive Creative Director, Interactive: Justin Smith
Creative Director, Interactive: Ken Spera
Associate Creative Directors: Derek Clark, Jason Henderson
Art Director: Andrew Wright
Copywriters: Andrew Bouwkamp, Jason Jakubiak, Ellen Sawyer
Project Managers: Laura Squillace, Heather Read
Executive Vice President, Brand Leadership: Kevin Weinman
Brand Leader: Linde Levin

Avery Dennison Office Products Group Selects Doner as Agency of Record

(Southfield, Mich.) – Avery Dennison Office Products selected Doner as its agency of record for its Office and Consumer Products group following a competitive review with four finalists.

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Rob Strasberg is brushing up on his French since he’s headed to Cannes as a juror in the promo and activation category for the Cannes Lions. He’s looking forward to passing out some Lions and we hope he brings back one for us.

We’re pleased to announce several promotions within our brand leadership and project management ranks. These employees have embraced our new agency vision, continue to perform at an elevated level, and demonstrate a commitment to making important contributions to our clients’ businesses. 

The first of these promotions includes Jennifer Deutsch who has been elevated to executive VP-general manager from senior VP-general manager.  This is a well-deserved promotion as Jennifer has demonstrated great leadership in expanding client business and bringing in new clients like the recent addition of OhioHealth.

Jennifer has a track record of building business.  Throughout her time with the agency she has helped to secure several new accounts, including Eaton, Things Remembered, University Hospitals, Susan G. Komen for the Cure, and Agri-Fab.

As executive VP-general manager, Jennifer will continue to be responsible for the day-to-day operations of the agency’s Cleveland office and will remain dedicated to the agency’s new business efforts.

Over the past 20 years, Jennifer has remained a true supporter of Doner, serving as an agency client for four different brands prior to coming on board as senior VP-general manager. She puts 110% into everything she does and loves the career path she’s taken. As an involved mother Jennifer is proof that you can have it all. 

Secondly, Larry Deangelis advances to senior VP-brand leader from VP-brand leader. He also has been a strong contributor to expanding services with existing clients and has played a role in winning new accounts on behalf of the agency.  Since joining Doner in 1998, Larry has worked on a wide range of accounts in categories including home products, travel, motor oil and medical.  His promotional expertise has helped reinforce the Cleveland office’s position as the center of excellence in retail activation.

Finally, Beth Lazarro becomes brand leader from senior project manager. Beth currently leads the Things Remembered account and has been at Doner since 1997.

Please join us in congratulating Jennifer, Larry and Beth.

David, Rob & Tim

You know the work, now get to know the agency. As part of The One Club’s Second Annual Creative Week that kicks off in New York City this week, we are honored to present a retrospective celebrating 70 years of iconic work at The One Club Gallery at 21 E. 26th Street in New York City. This exhibit coincides with the unveiling of our new leadership’s vision for the next era in advertising, complete with a fresh agency mission, visual identity and website.

The exhibit features some of the iconic work from Doner’s past and present. For more fun and interesting facts see: A Timeline of Changing the Destiny of Brands.

Read more on a few creatives from Doner who will appear at The One Club Retrospective Exhibit on May 11th:
Murray White Bio
Dan Margulis Bio
Joe Minnella Bio