Doner Media

In conjunction with the 2012 Australian Open Grand Slam, Wilson has launched a new campaign that gives fans a chance to get inside Roger Federer’s head.

Doner created a collection of work that features Roger’s reflections on what motivates him in the game and his development as a player to capitalize on the buzz surrounding the world renowned player’s stake in 2012. The interview-style ads offer a candid look into Roger’s mindset as he embarks on the quest to win a Grand Slam this year.

Along with a television spot, Wilson’s Facebook page will feature longer videos of “Inside Fed’s Head.”

The campaign promotes the release of the Pro Staff Six.One racquets, which blend control and feel by using new Ampli-Feel and Wilson’s BLX technology.

Learn more about the strategy and creative of the campaign from the press release and check out the :30 spot “Development” below.

Click here for details from the press release.

Creative Credits

The fun for Wilson’s couch campaign continues with tennis icon Venus Williams in the role of sports psychologist. In this latest spot for Wilson, Venus has a heart to heart with Katie about her power as a woman. Fans got to enjoy the spot first on Wilson’s Facebook page and now during the Australian Open. We’ve got our fingers crossed for Venus’ performance in Australia, but we couldn’t be happier with her performance in our spot. Check it out below.

Tennis king Roger Federer has an incredible feel for the game.

But who knew he had great comedic timing?

We did.

So we created a multimedia campaign to promote the new Wilson BLX racquets that puts Roger in the role of sports psychologist so anyone can have a better feel for the ball and better feel for the game.

The campaign goes live June 21 to coincide with Wimbledon. But the first spot is so funny that Wilson posted it on Roger’s Facebook fan page so his 3.5 million-plus fans could see it first.

It’s already drawn more than 11,500 thumbs-up likes and 1,350 overwhelmingly positive comments.

Check it out here www.facebook.com/Federer, become a fan and help cheer him on at Wimbledon next week.

Lastly, it’s no secret David and Rob are passionate and competitive tennis players, so the opportunity to work with Wilson and Roger has been an honor and a blast.

Creative Credits:
Creative Agency: Doner
Chief Creative Officer: Rob Strasberg
Executive Creative Director: Murray White
Creative Director: Murray White / Glen Hilzinger / Bob Veasey
Writer: Murray White / John Grammatico / Glen Hilzinger
Art Director: Murray White / Bob Veasey
Executive Producer: Brian Dooley

Brand Leadership: Kevin Weinman
Project Manager: Laura Neville / Jaclyn DiCicco

Production Company: Supply & Demand
Director: Greg Popp
Executive Producer, Managing Partner: Tim Case
Executive Producer, Managing Partner: Kira Carstensen
Head Of Production: Rika Osenberg
Line Producer: Henri Dragonas
Cinematographer: Wyatt Troll
Post Production Company: Pluto Post
Editor: Sarah Fisher
Sound Design: Tim Kelly
Mix: Tim Kelly
Online/Vfx Artist: Zack Jacobs
Vfx Artist: Eric Litwin
3d Graphics/Design: Dave Corbett
3d Graphics/Design: Dave Fotherby
Post Producer: Eric Tremonti
Telecine Facility: Ringside Creative
Colorist: Rick Unger – Ringside Creative
Performers (Court Couch): Roger Federer, Jeremy Glazer