Doner Media

We’re pleased to announce several promotions within our brand leadership and project management ranks. These employees have embraced our new agency vision, continue to perform at an elevated level, and demonstrate a commitment to making important contributions to our clients’ businesses. 

The first of these promotions includes Jennifer Deutsch who has been elevated to executive VP-general manager from senior VP-general manager.  This is a well-deserved promotion as Jennifer has demonstrated great leadership in expanding client business and bringing in new clients like the recent addition of OhioHealth.

Jennifer has a track record of building business.  Throughout her time with the agency she has helped to secure several new accounts, including Eaton, Things Remembered, University Hospitals, Susan G. Komen for the Cure, and Agri-Fab.

As executive VP-general manager, Jennifer will continue to be responsible for the day-to-day operations of the agency’s Cleveland office and will remain dedicated to the agency’s new business efforts.

Over the past 20 years, Jennifer has remained a true supporter of Doner, serving as an agency client for four different brands prior to coming on board as senior VP-general manager. She puts 110% into everything she does and loves the career path she’s taken. As an involved mother Jennifer is proof that you can have it all. 

Secondly, Larry Deangelis advances to senior VP-brand leader from VP-brand leader. He also has been a strong contributor to expanding services with existing clients and has played a role in winning new accounts on behalf of the agency.  Since joining Doner in 1998, Larry has worked on a wide range of accounts in categories including home products, travel, motor oil and medical.  His promotional expertise has helped reinforce the Cleveland office’s position as the center of excellence in retail activation.

Finally, Beth Lazarro becomes brand leader from senior project manager. Beth currently leads the Things Remembered account and has been at Doner since 1997.

Please join us in congratulating Jennifer, Larry and Beth.

David, Rob & Tim

Following recent new business wins, Doner has added three employees to its creative and brand leadership departments in its Cleveland office. They include Mark Masterson as senior VP-creative director; Julie Krebs as VP-brand leader and Kelly Flower as senior project manager. Read More

We always knew that our Serta Counting Sheep were pretty special. And Animal Planet agrees. Yep, the Serta Counting Sheep are getting the star treatment on an upcoming Animal Planet’s “Amazing Animal Ads”.  The show airs this Saturday, May 8th, at 11:00 a.m. EST. Comedian Michael Ian Black will host the show that promises two hours of the world’s best and most entertaining commercials featuring animals!  See highlights of award-winning ads and get an inside look at how the commercials are made.  Join us in supporting our Serta client by tuning into the show!

One of our strategic goals for the agency is to further integrate our interactive and studio production teams. The more integrated all of our operations become, the more value we’ll provide to our clients. 

To help us do that, we’ve promoted Joe Caruso to executive VP-director of integrated production to oversee all of the agency’s production activities. In this new role, Joe will add oversight of the broadcast operations in addition to continuing to lead and expand the internal studio functions for video, print and interactive development. 

He will lead the charge to promote our integrated content studio operations as a business unit to current and prospective clients. And he’ll develop a creative services unit to help manage and balance creative resources and procure talent–something he also does juggling the arts-loaded schedules of his four sons and the not-for-profit athletic program he runs between Tigers and Red Wings games. 

It wouldn’t be an overstatement to say Joe has grown into this job. He established our print studios here 16 years ago after a 10-year stint as a graphic arts sales rep for TPH Graphics. Over the years, he added print production, then video post-production, then all the interactive development to his responsibilities. At the rate he’s going, we all eventually may report to him. 

We’re also pleased to announce that Jane Huetter has joined the agency as senior VP-strategic leader on our media team. She’ll have primary responsibilities for our clients, The UPS Store and The PGA TOUR.

Jane has held senior media roles at PHD Detroit, The Media Edge and Yaffe & Co., and has expertise in local and national media, digital and multi-cultural media. And she’s a crack strategist who’s lead large teams on some of the most successful campaigns for Chrysler, Dodge and Jeep.  As an adventurous world traveler her favorite vacation included sailing around the Tahitian Islands with her husband Jim.

Please join us in congratulating Joe and Jane.

The new leadership at Southfield-based advertising agency Doner has unveiled a rebranding campaign and image makeover for itself. Read More from Crain’s Detroit Business.