By Editor, June 20th, 2011
We’re pleased to announce that Tena Hermance has rejoined Doner as senior VP, brand leader. In this position she will be responsible for the direct response brand positioning and strategic planning for several of our accounts in addition to playing a role in the agency’s new business development.
Click here for more from the press release.
By Editor, May 23rd, 2011
ChoiceHotels.com is a brand that listens and constantly evolves its lodging and booking experience to reflect the desires of their customers. That simple insight led to this new campaign that celebrates the voices of travelers everywhere—forming a movement to generate excitement about the brand and put travelers in charge of their trip in ways they never expected.
Click here to find out more from the press release.
Andrew Wright, ACD
David Wysocki, ACD
Jae Hall, AD
Brett Barnett, CW
By Editor, March 22nd, 2011
We’re happy to announce the recent promotion of Chuck Meehan to the position of executive VP, executive creative director. In this role he has re-located from Newport Beach, Calif., to our Detroit office to help lead all of the creative content for our Chrysler Group account. We’re thrilled to have the opportunity here in Detroit to draw upon his infectious personality, award winning thinking and extensive automotive experience.
Click here for more details from the press release.
By Editor, March 15th, 2011
They help NCAA basketball teams win. But they don’t play. They work tirelessly. They solve problems with creative solutions. But most of all, they inspire people. They’re the Team Logistics Managers, the student managers for NCAA basketball teams. UPS and The UPS Store help consumers with their Logistics expertise. And we’re helping The UPS Store celebrate these Team Logistics Managers with documentaries featured on the Facebook page for The UPS Store. The documentary with the most “likes” on Facebook will win a $10,000 donation to the general scholarship fund for their school in the name of the winning Logistics Manager. These documentaries began with a national search for the most compelling stories. And once the managers were selected, we shot, produced and directed these short films. We were given access to team’s locker rooms, team practices and got to interview the coaching staff at some of the most storied college basketball programs in the country. The result is a group of stories that are truly inspiring.
Click here to see the films and to vote for your favorite!
By Editor, February 17th, 2011
The 2010 Vista Awards were revealed this week and we were pleased to find out that two of the ads included in the listing were created right here at Doner. Our ads for Rain-X and Amazon Kindle were seen by millions and both resulted in an overwhelming number of people taking action.
The Vista Awards are conducted by Affinity Vista, the recognized leader in magazine accountability tracking. Vista fields online studies to measure every ad in every issue of the biggest consumer magazines, gauging them for ad recall, brand association and actions that readers take as a result.
Congratulations to everyone at Doner whose hard work went into developing these very effective ads!
Click here for more detail on the study and for a chance to view the 30 most effective magazine ads of 2010.
