Mike has distinguished himself as the go-to person on Arby’s and his role has expanded well beyond just leading the media efforts for the account.  His traditional media-rich background enables him to play an active role in optimizing Arby’s traditional media platform, while continuing to diversify the brand into nontraditional media.  A passion for sports and six year obsession with ABC’s LOST have fueled inspiration for Mike to help bring ideas to Arby’s that integrate a 360’ approach and more consumer interaction with the brand.

With his extreme dedication to his work, as well as helping his wife take care of their four year old daughter and 7 month old twin girls, I credit his ability to always keep his cool to his dry sense of humor.

Please join me in congratulating Mike on this well deserved promotion.

Greg

But who knew he had great comedic timing?

We did.

So we created a multimedia campaign to promote the new Wilson BLX racquets that puts Roger in the role of sports psychologist so anyone can have a better feel for the ball and better feel for the game.

The campaign goes live June 21 to coincide with Wimbledon. But the first spot is so funny that Wilson posted it on Roger’s Facebook fan page so his 3.5 million-plus fans could see it first.

It’s already drawn more than 11,500 thumbs-up likes and 1,350 overwhelmingly positive comments.

Check it out here www.facebook.com/Federer, become a fan and help cheer him on at Wimbledon next week.

Lastly, it’s no secret David and Rob are passionate and competitive tennis players, so the opportunity to work with Wilson and Roger has been an honor and a blast.

Creative Credits:
Creative Agency: Doner
Chief Creative Officer: Rob Strasberg
Executive Creative Director: Murray White
Creative Director: Murray White / Glen Hilzinger / Bob Veasey
Writer: Murray White / John Grammatico / Glen Hilzinger
Art Director: Murray White / Bob Veasey
Executive Producer: Brian Dooley

Brand Leadership: Kevin Weinman
Project Manager: Laura Neville / Jaclyn DiCicco

Production Company: Supply & Demand
Director: Greg Popp
Executive Producer, Managing Partner: Tim Case
Executive Producer, Managing Partner: Kira Carstensen
Head Of Production: Rika Osenberg
Line Producer: Henri Dragonas
Cinematographer: Wyatt Troll
Post Production Company: Pluto Post
Editor: Sarah Fisher
Sound Design: Tim Kelly
Mix: Tim Kelly
Online/Vfx Artist: Zack Jacobs
Vfx Artist: Eric Litwin
3d Graphics/Design: Dave Corbett
3d Graphics/Design: Dave Fotherby
Post Producer: Eric Tremonti
Telecine Facility: Ringside Creative
Colorist: Rick Unger – Ringside Creative
Performers (Court Couch): Roger Federer, Jeremy Glazer

The story started around a campfire. Well, not a real one. It was camping enthusiasts sitting on Coleman sleeping bags eating s’mores that were melted in a microwave, telling us about their great camping experiences and the memories they made. This was our research. And the camping stories we heard helped us realize that long before people got together on a website, they got together at a campsite. That makes The Coleman Campsite, The Original Social Networking Site.

We used social networking sites to request camping footage and real pictures. And we created TV spots, print ads and iPhone apps that got people blogging and sharing. (Coleman is all about getting people together and sharing, so they loved this.)

The campaign exceeded all of our expectations.  In a down market, Coleman achieved significant sales increases and equally important, got increased display visibility in all of their key retail accounts. To say thanks, Coleman gave us the most comfortable chairs that you’ve ever tried. And we sat in them, cracked open a beer and toasted a Silver Effie for a brand that we love. Ok, we had more than one beer. But you get the idea.

Coleman – “The Original Social Networking Site”
Chief Creative Officer: Rob Strasberg
Creative Directors: Karen Cathel & Jimmy Kollin
Art Directors: Darrell Credeur & Jeremy Moy
Copywriters: Derek Clark & Alanna Kulas
Agency Producer: Jill Prost-Ray
Voiceover Talent: Sam Elliott
Music Producer: Jon Moshier
Music: Gomez

Coleman – “iPhone App”
Chief Creative Officer: Rob Strasberg
Executive Creative Director, Interactive: Justin Smith
Creative Director, Interactive: Ken Spera
Associate Creative Directors: Derek Clark, Jason Henderson
Art Director: Andrew Wright
Copywriters: Andrew Bouwkamp, Jason Jakubiak, Ellen Sawyer
Project Managers: Laura Squillace, Heather Read
Executive Vice President, Brand Leadership: Kevin Weinman
Brand Leader: Linde Levin

(Southfield, Mich.) – Avery Dennison Office Products selected Doner as its agency of record for its Office and Consumer Products group following a competitive review with four finalists.

Doner will provide a full spectrum of integrated marketing communications, including strategic planning, creative development, media planning and buying for the Avery brand and key products. Spending wasn’t disclosed. The account will be served out of the agency’s Newport Beach office.

Avery conducted the review through Select Resources International to help find an agency partner that could help make its brand more distinctive and differentiated and support specific product stories.

“Doner showed us that they could embrace our brand and consumer insights to create a compelling brand platform with breakthrough creative to support the Avery brand holistically, build awareness and drive demand for key products,” said Todd Thompson, VP Marketing and R&D Worldwide, Avery Dennison Office and Consumer Products.

“Avery Dennison truly understands its brand, its consumers and their needs and offers outstanding products for the modern home and office,” said David DeMuth, Doner co-CEO, president. “We’re very excited to help this company take its brand to the next level.”

About Avery Dennison Office Products

Avery Dennison Office Products group markets products under the well-known Avery brand name and is one of the world’s leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California.

For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379). Avery and all other Avery brands and product names are trademarks of Avery Dennison Corporation. 

About Doner

Doner, based in Southfield, Mich., is one of the largest independently owned advertising agencies in the world, with approximately $1.5 billion in combined billings. The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including Mazda, Amazon.com, The Coca-Cola Company, ADT, DuPont, The Coleman Company, Shell Oil and Sherwin-Williams. A full-service, performance-driven agency, Doner focuses on creating ideas that change the destiny of brands through creativity.

Contact:
Andrea O’Donnell
248/827-8446
aodonnell@doner.com