Doner Media

South of the border the CMAs, usually means Country Music Awards. But this close to the land of the Maple Leafs, we know it means the Canadian Marketing Association Awards, which is even better, at least in our line of work.
 
While our US counterparts were noshing on the Thanksgiving leftovers last Friday, November 27th, our team in Toronto took home a bronze award at the 2009 Canadian Marketing Association Awards Gala for our “33 Keys” Alternate Reality Game we created to launch the 2010 Mazda3.
 
The CMAs are Canada’s most distinguished marketing awards and are revered by both clients and agencies alike. Our campaign was recognized in the automotive category, behind Subaru and Midas.
 
The CMAs are put on by Marketing Magazine, the top marketing magazine in Canada. So, these awards are entered by every crème de la crème agency and marketer across the country. 
 
Like all awards, this was truly a team effort. We are proud of our team for all of the hard work they put into making “33 Keys” a success, including Kyle Lin, Patricia McGregor, Brad Clarkson and the rest of the Toronto media team; Kathryn Long, Mike McGee and Dave Collis from the Brand Leadership Team; Justin Smith, Jason Jakubiak, Jim Ward, Laura Squillace and Rebecca Krug on the Creative and Interactive teams. Of course, we couldn’t do this without great clients like Mike Collinson and Domenic Santucci.

Watch out, next year we’re going for the Gold!

Media.  Innovation.  Awards.
 
We’ve been working hard to get those three words connected here at Doner.  Last week, it officially happened.
 
Last Thursday night, we took home the Gold at Marketing Magazine’s Media Innovation Awards Gala for the “33 Keys” Alternate Reality Game campaign we created to launch the 2010 Mazda3.
 
The MIA’s are Canada’s top media awards. Our campaign was recognized in the multi-channel category, beating out brands such as Frito-Lay, American Express and Kia.  Not bad, not bad at all!
 
While the MIA’s are a media award, this was truly a fully-integrated team effort.  Kudos go to Associate Media Director Kyle Lin, who brought the idea to the table, along with Patricia McGregor, Brad Clarkson and the rest of the Toronto media team.  Special shout-outs go to Kathryn Long and the Brand Leadership team, Justin Smith, Jason Jakubiak, Jim Ward, Laura Squillace and Rebecca Krug on the Creative and Interactive teams for their excellent work.
 
And certainly no great work can get rewarded without the vision and support of our clients.  Mike Collinson and Domenic Santucci were strong supporters of this program from the beginning and were smiling ear-to-ear when they were on-stage last week holding the trophy.

Left to Right

Mary Lepage – Director, Toronto – Astral Media Mix

Mike Collinson – Director, Marketing & Product Strategy – Mazda Canada

Domenic Santucci – Manager, Marketing Communications – Mazda Canada

Patricia McGregor – Vice President, Media Director – Doner Canada

Kyle Lin – Associate Media Director — Doner Canada

Michelle LaBarre – Vice President — Astral Media Mix