By Editor, October 12th, 2009
Today The UPS Store® launches a new Web site that turns a simple cardboard box into a fantasy world for small-business owners. “Cardboard World,” http://cardboard.theupsstore.com, combines 3-D technology, interactive games and a sweepstakes promotion to entertain and educate customers on the business services offered, including its new online printing program.
By Editor, October 2nd, 2009
Everyone can relate to the difficulty of keeping afloat when you have a wave of challenges crashing on top of you, especially when that wave is made up of corrugated cardboard. In “Storm,” (also known as “The Deadline”) the fourth installment of The UPS Store “Cardboard World” commercial series, a virtual cardboard tidal wave swallows a small business owner and challenges his ability to complete a project.
Previous Cardboard World spots focused on animals and people as the main elements of the animation. In “Storm,” the designers had a more challenging task to morph stiff, plain cardboard into a violent sea-storm. In the spot, the cardboard design and lighting manipulate the textures and shades of brown, creating a fluid movement of waves and water.
“Storm” introduces online printing, a new service from The UPS Store. This program connects a printing network of over 4,000 stores together to help small business owners stay afloat when the tide turns rough.
Client: The UPS Store
Spot Title: Storm
Air Date: September 21, 2009
Agency: Doner
Chief Creative Officer – Rob Strasberg
Creative Directors – Jimmy Kollin & Karen Cathel
Art Director – Karen Cathel
Copywriter – Jimmy Kollin
Agency Producer – Laurie Irwin
Director of Integrated Production – Sheldon Cohn
Executive Vice President, Brand Leader – Greg Gerfen
Vice President, Brand Leader – Julie MacDonald
Brand Leader – Kari Weaver
Project Managers – Kayln Fries & Stefanie Pattison
Production Company – Psyop
By Editor, June 5th, 2009
The UPS Store has extended its “We Do More Than Shipping” positioning campaign with the introduction of a new TV spot, “West.” The spot, produced by Doner, is the third in a series of adventures that take place in a world made entirely out of cardboard. “West” further demonstrates how the non-shipping products and services that The UPS Store offers can help small businesses succeed.
Chief Creative Officer – Rob Strasberg
Creative Directors – Jimmy Kollin & Karen Cathel
Art Director – Andrew Wright
Copywriter – Michael Gorelic
Agency Producer – Laurie Irwin
Director of Integrated Production – Sheldon Cohn
