Everyone can relate to the difficulty of keeping afloat when you have a wave of challenges crashing on top of you, especially when that wave is made up of corrugated cardboard. In “Storm,” (also known as “The Deadline”) the fourth installment of The UPS Store “Cardboard World” commercial series, a virtual cardboard tidal wave swallows a small business owner and challenges his ability to complete a project.
Previous Cardboard World spots focused on animals and people as the main elements of the animation. In “Storm,” the designers had a more challenging task to morph stiff, plain cardboard into a violent sea-storm. In the spot, the cardboard design and lighting manipulate the textures and shades of brown, creating a fluid movement of waves and water.
“Storm” introduces online printing, a new service from The UPS Store. This program connects a printing network of over 4,000 stores together to help small business owners stay afloat when the tide turns rough.
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Client: The UPS Store
Spot Title: Storm
Air Date: September 21, 2009
Agency: Doner
Chief Creative Officer – Rob Strasberg
Creative Directors – Jimmy Kollin & Karen Cathel
Art Director – Karen Cathel
Copywriter – Jimmy Kollin
Agency Producer – Laurie Irwin
Director of Integrated Production – Sheldon Cohn
Executive Vice President, Brand Leader – Greg Gerfen
Vice President, Brand Leader – Julie MacDonald
Brand Leader – Kari Weaver
Project Managers – Kayln Fries & Stefanie Pattison
Production Company – Psyop
Download: Storm
