Doner Media » The Art of the Possible Series http://media.donerus.com Things we just made happen. Fri, 03 Feb 2012 15:32:43 +0000 en hourly 1 http://wordpress.org/?v=abc The Generation of Contradictions http://media.donerus.com/2011/09/the-generation-of-contradictions/ http://media.donerus.com/2011/09/the-generation-of-contradictions/#comments Tue, 20 Sep 2011 19:13:13 +0000 Editor http://media.donerus.com/?p=2144 A new generation of consumers is fast impacting businesses and brands everywhere. Here come the Millennials.  They’re 77 million strong, spend $172 billion annually and will help to define and shape culture for years to come. They’re optimistic, inclusive, socially aware, tech-savvy, family-involved multitaskers.

When you go beyond the facts and figures, what makes Millennials so distinct is how they think, feel and act. This generation exhibits beliefs and behaviors that on the surface appear to be at odds: Powerful, yet invisible; overstimulated, yet undernourished; Experts, in training; Want to play, yet not accustomed to losing; and Brand involved, marketing resistant.

But, in fact, these “contradictions” are simply the richness and texture that define and dimensionalize this group—a generation that has already started to put its unique stamp on the world.

Please join us in exploring Millennials in more depth.

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