Doner Media

We knew when developing a television spot for the Vera Wang by Serta mattress collection it needed to bring the style and fashion sense of Vera Wang to life.  “Sleeping In,” the spot that launched today, does just that!  It’s a simple celebration of a couple who’s madly in love and sleeping in. A very spontaneous, playful and romantic morning spent in bed together. Their mattress is their little island paradise away from it all. The track by Kat Edmondson, a young jazz singer from Austin, Texas, keeps the vibe deliciously lazy. 

Check out the spot below!

Client: Serta
Agency: Doner
Chief Creative Officer: Rob Strasberg
EVP, Creative Director: David Vawter
SVP, Creative Director: Ken Spera
SVP, Creative Director: Valerie Foley
Senior Art Director: Catherine Butler
Agency Producer: Janet Mockard
EVP, Brand Leader: Monica Tysell
Production Co: aWHITELABELproduct
Director:   Carter Smith
Producer: Annique DeCaestecker & Ellen Jacobson-Clarke
Editor:  Antonio Sanchez (from Consulate – A Film Editing Company)

“LUCKY”
Written & Performed by Kat Edmonson
To Buy:   http://itunes.apple.com/us/album/lucky-single/id304088177
For Info:  www.katedmonson.com <http://www.katedmonson.com>

Hoffman Estates, IL (July 26, 2010) – Serta and Donald Trump want to help the Counting Sheep get back to work and are enlisting the help of Serta’s ever-growing Facebook community.  The “Counting Sheep for Hire” Contest launches on July 26^th and invites Facebook users to help Mr. Trump find the perfect job for the Counting Sheep at the Trump Organization.  The contest will be supported with a three-part web series on You Tube starring the world’s most famous businessman, Donald Trump, alongside the world’s most famous Counting Sheep, #1. Created by Doner, Southfield, Mich., the web series also launches on July 26^th exclusively on Serta’s You Tube channel.

Click here for the press release & to view the first of three webisodes that support the contest.