Quaker State launched a new brand campaign at the Daytona 500 called the “World’s Worst Commute”. The TV spots unfold during the daily grind of the morning commute and feature real drivers and their real stories. The spots demonstrate how Quaker State is the durable oil that will work to protect your engine from the stress of the everyday drive – one of the toughest drives an engine can withstand. The spot closes with a call for viewers to go to quakerstate.com to tell their commuting story.

 

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Spot Credits
Creative Directors: George Levy/Steve Osterman
Art Director: Danielle Cantin
Production Company: Supply & Demand
Copywriter: George Levy
Director: Josh Taft (TV)
Agency Producer: Roy Edmonds

Download – Derek