We’re thrilled to be launching a new integrated campaign today for Pennzoil. The campaign, “Pennzoil Pride,” taps into the consumer’s emotional connection with the brand through the idea that Pennzoil® is more than just a motor oil. It’s part of peoples’ lives. The campaign leverages real-life stories and the tremendous heritage of America’s trust in the Pennzoil® brand to show its importance yesterday, today and tomorrow. Pennzoil® Pride generates excitement around the brand, a sense of community and an invitation to belong.

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Rob Strasberg – co-CEO, Chief Creative Officer
Justin Smith – EVP, Executive Creative Director
George Levy – Copywriter & Creative Director
Steve Osterman – Art Director & Creative Director
Angelo Patrona – Art Director
Brett Willis – Copywriter
Joe Knisely – Agency Producer
Raymond Bark – Director
Gartner – Production Company
JoeyL – Photographer
“Shine” by Collective Soul – Music