Doner Media

In conjunction with the 2012 Australian Open Grand Slam, Wilson has launched a new campaign that gives fans a chance to get inside Roger Federer’s head.

Doner created a collection of work that features Roger’s reflections on what motivates him in the game and his development as a player to capitalize on the buzz surrounding the world renowned player’s stake in 2012. The interview-style ads offer a candid look into Roger’s mindset as he embarks on the quest to win a Grand Slam this year.

Along with a television spot, Wilson’s Facebook page will feature longer videos of “Inside Fed’s Head.”

The campaign promotes the release of the Pro Staff Six.One racquets, which blend control and feel by using new Ampli-Feel and Wilson’s BLX technology.

Learn more about the strategy and creative of the campaign from the press release and check out the :30 spot “Development” below.

Click here for details from the press release.

Creative Credits

We knew our “Kitty Massage” and “Pass Out Cat” spots to launch new Cat’s Pride® Fresh and Light™ would be popular among cat lovers.  But we’re pleased to announce that even months after the launch of the campaign, the spots are still getting recognition.

In September, “Pass Out Cat” was named “Spot of the Week” by Shoot Magazine.  Now, it has also been named no. 9 on Shoot’s 2011 Top 10 List for Post/Visual Effects Spots.

The spots were created through a partnership with the Moving Picture Company to create cats doing human-like activities.  The use of advanced CGI technology allowed us to tell stories that depict the bond between pet and owner. We’re honored that Shoot Magazine enjoys this work as much as we do!

View the article here and check out the spot below.

Creative Credits

- Ram named ‘Official Truck of the Red Wings’ for 2011-12 NHL season.

- Red Wings forward Johan Franzen and goalie Jimmy Howard featured in campaign.

For more details from the press release, click here.

Check out the spot below.

Creative Credits

Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Chuck Meehan
SVP, Creative Director: Sam Sefton
VP, Creative Director: Dan Willey
Associate Creative Director: Rob Legato
Art Director: Joe Lopez
Copywriter: Chris Waigand
Producer: Bob Monement
Senior Producer: Jack Nelson
EVP, Brand Leader: Craig Conrad
VP, Brand Leader: Nicole Pesale
Senior Project Manager: Melissa Tremblay
Assistant Project Manager: Kristin Hagg

- First Fiat 500 commercial featuring Jennifer Lopez begins to air Monday, Oct. 10 on national broadcast and cable networks

- New ad, ‘My World,’ features song, ‘Until It Beats No More,’ from Lopez’s new album ‘Love?’ (Island Def Jam)

- Additional Fiat 500 advertising to follow in partnership with Jennifer Lopez later in the year

For more details from  the press release, click here.

Check out the spot, “My World,” below.

Creative Credits

Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Murray White
Associate Creative Director: Jim Ward
Agency Producers: Brian Dooley, Kris Kulas
EVP, Brand Leadership: Craig Conrad
VP, Brand Leader: Kerrin Kramer
Director: Max Malkin
Editor: Dennis Kutzen

We proudly introduce a full brand campaign for Cat’s Pride®, our first work for the premium cat litter company.  The campaign includes television, digital, print, trade show promotions, an iPad app for product sellers, and social media, all crafted by us to launch the client’s new product, Fresh & Light™.

This campaign is an excellent example of the integrated work we produce at Doner utilizing our creatives’ talents through Ecosystems, or as they’re known here, “Eco’s”.  Each are populated by creative staff capable of generating and producing ideas on all levels of modern communication and social activity, allowing Cat’s Pride® to establish a strong point of view, represented in every element of the product launch.

We were involved in all aspects of this campaign, starting with name development and package design, through the initial launch of trade show promotions, creative and point-of-purchase.  We plan to continue to help increase awareness of this innovative new product, and will oversee the brand’s social media.  The campaign also utilizes creative media buying,  including upcoming product integrations with major cable networks and publishing groups.

The revolutionary product, which is up to 25 percent lighter than traditional cat litters, begged for a creative campaign for the launch.  As you can see from the featured creative below, we took selling cat litter to a new, humorous direction.  The brand’s lightweight feature also makes it kinder on the environment.

Because of the unique clay blend that provides superior odor control and lightweight benefits, the tagline “Changing Litter For Good™” was chosen.

You can visit Cat’s Pride® facebook here.

Learn more about the full brand campaign from the press release here.

View the TV Spots, “Kitty Massage” and “Pass Out” below.

For a full list of creative credits, click here.