Emmet Joins Doner as VP, Brand Leader

By Editor, September 19th, 2011

Caroline Emmet has joined our Cleveland office as VP, brand leader. In this role she will spearhead our strategic development and the daily operations for our OhioHealth account. We look forward to drawing upon Caroline’s extensive healthcare marketing and advertising experience to continue to achieve great things for OhioHealth’s entire portfolio of hospitals.

Join us in welcoming Caroline to Doner!

Click here to get more details from the press release.

OhioHealth Launches New Campaign, First Work From Doner

By Editor, March 31st, 2011

Beginning this week, we launched first work for one of our newest accounts, OhioHealth Corp.  The multimedia advertising campaign kicked off on Monday and debuted the brand’s new “Believe in We” theme, which reflects the system’s work to build and reinforce a collaborative culture.  The campaign positions the brand as a system that is working together with its 8 hospitals and 40 cares sites to make the community healthier. This new approach replaces ad messaging that focused on each individual hospital in the OhioHealth network.

The campaign includes television, print, radio, out of home and online.  Check out a few elements of the campaign below.  People are saying it’s “We” cool.

A New Client for the New Doner

By Editor, April 22nd, 2010

It’s an exciting day for us as we unveil the New Doner. But the news gets even better as we welcome OhioHealth as a client. They’re the largest healthcare system in central Ohio and one of the largest in the Buckeye State. We couldn’t be more thrilled to partner with them. More