How do you bring a new automotive nameplate to a generation of digital natives that is connected, and lives and buys like no other? You do it in a smart, new, engaging way and enable consumers to author their own brand experience.
Beginning July 28th Mazda North American Operations (MNAO) will launch the 2011 MAZDA2 in North America with a branded social game on Facebook.
Click here for more from the press release and for a direct link to the game.
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Co-CEO, Chief Creative Officer: Rob Strasberg
Executive Creative Director Interactive: Justin Smith
Executive Creative Director: Steve Chavez
Associate Creative Director: Jason Jakubiak
Contributing Art Directors: Samuel Conant, David Wysocki, Cristina D’Aristotile
Contributing Writers: Lori Bender, Lukasz Sokolewicz
User Experience: Andrew Heaton
Production Company: FRIMA
Account Director: Kerrin Kramer
VP, Group Account Director: Dan Keefe
Account Director: Katrina Fraze
SVP, Integrated Production: Kurt Kulas
Account Manager: Peter Corsello
Senior Business Manager: Jeanne Webber
VP, Director of Digital Project Management: John Hoinville
Production Operations Manager: Amy Swain
Digital Strategist: Rachel Leith
SVP, Director of Operations SVP, Director of Operations: Ann Wood