Oil-Dri Names Doner Agency of Record for Cat’s Pride® Line of Cat Litter

By Editor, February 14th, 2011

We are thrilled to announce that Oil-Dri Corporation of America has named Doner as its advertising agency of record for its Cat’s Pride® line of cat litter.  As AOR for Cat’s Pride®, we will be responsible for strategic direction, creative development, media planning and buying, and retail activation.  We’re happy to be partners with a brand that’s already so strong in the category and look forward to helping them further build their sales base.

Click here for more from the press release.

Doner Adds Choice Hotels To Its Roster of Clients

By Editor, December 1st, 2010

Our winning streak continues with the most recent addition to our list of clients, Choice Hotels!  Choice Hotels has named us as their lead creative agency.  In this role we’ll help to lead a whole new branding initiative for their full list of hotels which include Comfort Inn, Comfort Suites, Quality, Sleep Inn and Clarion just to name a few.  We’re excited to see what’s to come for the brand and look forward to helping to move their business forward.  

For more details from the press release click here.

For an article from Adweek click here.

Helen Boutorwick Rejoins Doner as VP, Associate Media Director

By Editor, October 5th, 2010

We’re excited to announce that Helen Boutorwick has rejoined us as VP, associate media director.  Helen returns to the agency from Campbell-Ewald, Warren, Mich., and will use her traditional and direct response experience to oversee the media planning and buying of our Owens Corning, Things Remembered, Agri-Fab and HoMedics accounts.

Welcome back to Doner Helen!

Click here for more details from the press release!

Mazda Launches MAZDA2 in North America With Branded Facebook Game

By Editor, July 28th, 2010

How do you bring a new automotive nameplate to a generation of digital natives that is connected, and lives and buys like no other? You do it in a smart, new, engaging way and enable consumers to author their own brand experience. 

Beginning July 28th Mazda North American Operations (MNAO) will launch the 2011 MAZDA2 in North America with a branded social game on Facebook.

Click here for more from the press release and for a direct link to the game.


Co-CEO, Chief Creative Officer: Rob Strasberg
Executive Creative Director Interactive: Justin Smith
Executive Creative Director: Steve Chavez
Associate Creative Director: Jason Jakubiak
Contributing Art Directors: Samuel Conant, David Wysocki, Cristina D’Aristotile
Contributing Writers: Lori Bender, Lukasz Sokolewicz
User Experience: Andrew Heaton
Production Company: FRIMA
Account Director: Kerrin Kramer
VP, Group Account Director: Dan Keefe
Account Director: Katrina Fraze 
SVP, Integrated Production: Kurt Kulas
Account Manager: Peter Corsello
Senior Business Manager: Jeanne Webber
VP, Director of Digital Project Management: John Hoinville 
Production Operations Manager: Amy Swain
Digital Strategist: Rachel Leith 
SVP, Director of Operations SVP, Director of Operations: Ann Wood

Avery Dennison Office Products Group Selects Doner as Agency of Record

By Editor, June 1st, 2010

Avery Dennison Office Products Group Selects Doner as Agency of Record

(Southfield, Mich.) – Avery Dennison Office Products selected Doner as its agency of record for its Office and Consumer Products group following a competitive review with four finalists.

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