Minute Maid has launched a new Brand campaign with the release of a new TV spot, “We Meet Again”. This spot produced by Doner, kicks off a reposition of the Brand anchored by “Put Good In. Get Good Out.” In this “Oops” campaign, we see what happens when you don’t “Boost” with Minute Maid Enhanced.

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Chief Creative Officer: Rob Strasberg
Creative Director: Dan Margulis
Art Director: Toby Nunez, Michelle Potter, Virgil Adams
Copywriter: Dan Margulis, Toby Nunez, Michelle Potter
Agency Producer: Brian Dooley
Director of Integrated Production: Sheldon Cohn
Graphic Designer: Tom Gianfagna, Jeremy Sell