We’ve known since April that we were an Effie winner for our Ink Monsters campaign that we developed for Lexmark, but we’ve been anxiously waiting to find out exactly what kind of metal our award would be made out of.  The waiting ended Tuesday night when we found out that the campaign won a Bronze Effie in the Computer Hardware category during the 43rd Annual North American Effie Awards.  Our campaign helped transform Lexmark from being a mid-level player in the consumer market to achieving the #2 position in the higher-usage small business segment through insight, innovation and focus on what really mattered in consumer’s lives and bringing it to life in a disruptive and resonate way. 

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. 

This award represents the 10th Effie that the agency has received since 2001.  Congratulations to our team who helped make this campaign a success.  This award truly is a mark of achievement. 

Rob Strasberg – Co-CEO, Chief Creative Officer
Angelo Patrona – Art Director
Janet Mockard – Producer
Kevin Weinman – EVP, Brand Leadership
Judy Ratcliffe – SVP, Brand Leader
Shannon Despic – Senior Project Manager

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