Doner Media

Announced today, a new ad that we helped develop for our client HARMAN showcasing rock legend Sir Paul McCartney as part of the next phase of JBL’s “Hear the truth” brand campaign. A life-long user of JBL equipment in the studio, on tour and at home, McCartney’s appearance as a JBL “Hear the truth” artist is a testament to the enduring impact the brand has had on musicians and music fans since the dawn of the rock era.

To learn more about the “Hear the truth” campaign and the spot, read the press release here.

Creative Credits

Co-CEO, Chief Creative Officer, Rob Strasberg
Executive Creative Director/Creative Director, Murray White
Copywriters, Murray White, Rachel Sokolewicz
Art Director Murray White
Agency Producer, Laurie Irwin
Director – Martin Campbell
Production Company – Saville Productions

Monday marked the launch of a new global spot for our Harman client that promotes the Harman Kardon BDS home entertainment system. The campaign, called “Beautiful Sound,” features Jennifer Lopez and helps to increase awareness of the brand. In the :30 spot, J. Lo is seen using the Harman product to transform a dilapidated room into a beautiful living space.

The spot is currently airing in Europe and in the coming weeks will run in Asia and the United States.

Check out the spot below.

Creative Credits

Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Murray White
Creative Director: Michael Brooks
Copywriter: Andrew Bouwkamp
Art Director:  Michelle Potter
Agency Producer: Seth Triezenberg
EVP, Brand Leader: Kevin Weinman
SVP, Brand Leader: Jim Vassallo
Director: Martin Campbell, Saville Productions
Editor: Katz at Cosmo Street
Music: Mophonics
EFX: Peerless
End Graphics: Superfad
Audio mix: Ringside
Sound Design: 740 Sound