Doner Media

As we continue our consumer analysis research in “The Art of the Possible” series, we point out that the idea of consumers becoming more innovative with their spending habits has caught on. We conducted an exclusive, one-on-one interview with Erin Burnett, financial news anchor for CNBC and NBC after we were inspired by a comment Erin made on a Today Show segment regarding the correlation between recessions and innovation and creativity. With these insights, our Creativity & Innovation bulletin provides six ideas on how to engage consumers with creativity and innovation.

In our first edition of “The Art of the Possible” series we determined that consumers will retain a new “normalcy” with their spending habits. Recent figures show that spending has slightly increased, but consumer confidence is still low. This economy has forced consumers to change their style of spending, to what we call “Right Spending,” which is responsible, smart and relevant to the buyer’s needs. In our latest update we suggest three ways people engage in this “Right Spending,” and provide marketable actions to this new style.

Doner has conducted comprehensive research, with the help of financial experts and our own crew of bloggers, to identify how consumers change their spending patterns in the recession. Results show that while consumers are cutting back on spending, they’re not cutting it out entirely.

The research study which we’ve named The Art of the Possible demonstrates how the unfolding economic events drive consumers’ attitudes and purchase behavior.