Doner Media

A new generation of consumers is fast impacting businesses and brands everywhere. Here come the Millennials.  They’re 77 million strong, spend $172 billion annually and will help to define and shape culture for years to come. They’re optimistic, inclusive, socially aware, tech-savvy, family-involved multitaskers.

When you go beyond the facts and figures, what makes Millennials so distinct is how they think, feel and act. This generation exhibits beliefs and behaviors that on the surface appear to be at odds: Powerful, yet invisible; overstimulated, yet undernourished; Experts, in training; Want to play, yet not accustomed to losing; and Brand involved, marketing resistant.

But, in fact, these “contradictions” are simply the richness and texture that define and dimensionalize this group—a generation that has already started to put its unique stamp on the world.

Please join us in exploring Millennials in more depth.

American consumers have been through a great deal in the past few years. Financial disasters and natural disasters have tested the American spirit. But consumers have figured out how to adapt and move forward through these crises. American consumers are resilient and resourceful.

So it seems like an appropriate time to take a snapshot of how these events are shaping who people are today—what defines their attitudes, beliefs and aspirations at the start of this new decade.

We designed and implemented a large-scale research project to delve into consumer life in seven categories:

-          Life Outlook
-          Health and Fitness
-          Finances
-          Family
-          Home
-          Food
-          Leisure and Travel

Please join us for a closer look at who people are today.  It’s (Still) a Good Life.

You know the work, now get to know the agency. As part of The One Club’s Second Annual Creative Week that kicks off in New York City this week, we are honored to present a retrospective celebrating 70 years of iconic work at The One Club Gallery at 21 E. 26th Street in New York City. This exhibit coincides with the unveiling of our new leadership’s vision for the next era in advertising, complete with a fresh agency mission, visual identity and website.

The exhibit features some of the iconic work from Doner’s past and present. For more fun and interesting facts see: A Timeline of Changing the Destiny of Brands.

Read more on a few creatives from Doner who will appear at The One Club Retrospective Exhibit on May 11th:
Murray White Bio
Dan Margulis Bio
Joe Minnella Bio

Do you truly know what consumers are saying about your brand? Do you know how powerful your website can be in influencing what they actually say? 

Our recent point of view, “Give Them Something Good to Say,” reveals that we can inform the social conversation right on your brand’s website – your true digital headquarters.

We uncovered that now, more than ever, the experiences consumers have on your brand’s website shape the opinions they share with one another in social media. A fair amount of the conversation that happens about a brand on Facebook, Twitter and social shopping sites is being fueled by someone’s experience on your site. 

Our POV delves into the different ways in which consumers share their opinions in the social space.  And in partnering with ForeSee Results, the leader in website satisfaction research, we share with you the key drivers of website satisfaction and likelihood to recommend (and talk about) your brand.

This recession is not only affecting our pocketbooks, but also changing the American mindset. Instead of thinking that a new gadget or clothing item will make us happy, people are finding more value in spending time with friends and family. “What Has Worth and What’s Worthwhile”, we found that people are making a longer-term shift toward experiences and relationships than material possessions. Throughout our research we developed the following:

•Substance is the new currency: Americans are no longer fixated with material possessions, and focus more on experiences and relationships.

•Experiences have replaced possessions as “must-haves”: Consumers are predicted to spend a larger portion of their disposable income on experiences that bring them joy rather than conspicuous consumption.

•Getting connected and staying connected: People have a stronger desire to develop and maintain relationships with friends and family.

•Doing what feels right: This change in beliefs has prompted people to volunteer, contribute and share with their community.