Doner Media

Kids need the right nutrition to grow. And there’s a special kind of nutrition you can only get from visiting the Detroit Zoo. It’s the unique moments and immersive interactions that stay with children for a lifetime. It’s Vitamin Z, and it’s part of a complete childhood.

Chief Creative Officer: Rob Strasberg
Creative Director:Jimmy Kollin/Karen Cathel
Art Director: Jason Henderson
Copywriter: Derek Clark
Agency Producer: Alex Page
Production Company: MBC Productions and Paydirt Pictures
Director: Ian Mackenzie
Editor: Adam Lisagor
Photographer: Roy Ritchie
Sound Design Company: Elias Arts, Dave Gold – Creative Director
Sound Design: Dean Hovey
Composer: Jimmy Haun
Sound Mix Company: Goldsound
Audio Engineer: Clint Stuart

Doner won a Gold Effie for its Detroit Zoological Society “Worth Keeping” campaign at the June 3, 2009 Effie Awards Gala. The campaign won in the Non-Profit/Pro Bono/Public Service category. This is the eighth Effie that the agency has received since 2001.

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