Doner Media

This summer, in support of our client, Komen Northeast Ohio, our Cleveland office put together a team for the Northeast Ohio Race for the Cure. Employees were challenged with fun, team building activities to help raise money to support the cause which resulted in surpassing the $10,000 goal and raising over $12,600!  Komen Northeast Ohio demonstrated their appreciation for all of Doner’s hard work with a great mention in the Komen newsletter, Pink Ink.  Check it out below!

We couldn’t be more proud of Team Doner!

When Komen Northeast Ohio interviewed new advertising agencies, each prospect was asked to explain how they would support Komen’s mission and be “authentically pink.” In their new partner, Doner, Komen found an entire team of powerful, passionate and authentically pink people! Since taking Komen as a client, Doner has made many introductions to potential partners, created a fresh look for the 2010 Race for the Cure® marketing materials and even created a Komen Corner in their office. This sitting area, painted Komen Pink, gives Doner’s creative team a place to be inspired by Komen’s mission.

Doner also went above and beyond when creating their team for the Northeast Ohio Race for the Cure. General Manager Jennifer Deutsch challenged her staff to create fun ways to engage their staff, vendors and clients in the Komen event. The results were a summer filled with fundraising, team building and a whole lot of pink.

Kicking off their efforts in June, Doner held a “shorts day,” a Texas Hold ‘Em tournament, and a Pink-Pong tournament. Then in August, as a way to engage their entire office building, Doner hosted a “Komen Carnival” in the lobby of their office building with all proceeds going towards Team Doner’s 2010 Challenge pledge of $10,000. The Komen Carnival featured a clown, balloon darts, a duck pond, pink treats, a 50/50 raffle and more. The day concluded with an office party which featured a Chinese auction and pie toss where a $5 donation provided the chance to toss a whipped-cream pie at a co-worker. The Komen Carnvial raised $1700 for Team Doner and Deutsch said it was the best team building event that they had ever held.

To date, Team Doner has surpassed their $10,000 goal and has raised over $12,600, placing them in the top 10 teams for the 2010 Northeast Ohio Race. For a team of 55 people, that’s authentically pink!

We were honored to present a retrospective of our work celebrating 70 years of “Changing the Destiny of Brands” at The One Club gallery in New York. The exhibit showcased beloved work of our past alongside the pioneering campaigns we’re creating today. Here’s a brief look at the opening night reception. 

• Timex – “Takes a licking. Keeps on ticking.”
• Tootsie Pop – “How many licks does it take to get to the center of a Tootsie Pop?”
• Klondike Bar – “What would you do for a Klondike Bar?”
• Vlasic – The Vlasic Stork • Colt 45 – “Works every time.”
• Scrubbing Bubbles – “We do the work so you don’t have to ooo oooo.”
• The Coca-Cola Company – Santa Packs
• Serta – Serta Counting Sheep
• Ballpark Franks – “They plump when you cook ‘em.”
• Mazda – “Zoom. Zoom”
• Cox – “Your friend in the Digital Age.”
• Amazon Kindle – Launch
• The UPS Store – Cardboard World
• The Coleman Company – “The original social networking site.”
• Mazda – 33 Keys alternate reality game
• The Detroit Zoo – “Vitamin Z. Part of a complete childhood.”
• Del Taco – Super Special Show
• Minute Maid – “Put good in. Get good out.”

The food has already started rolling in so it’s looking like the competition is on as we start our 2nd annual Doner Drive (our weeklong food drive). During a time when local food banks are struggling to keep ample amounts of food stocked as they see the largest hunger crisis in their history, everyone here at Doner is coming together to try and help the cause. To make it interesting we’ve thrown in a friendly competition between our Cleveland, Detroit and Newport Beach offices to see which office can bring in the most food. Hats off to Newport Beach who kicked butt last year!

According to a study conducted in November 2009 by the Economic Research Service, U.S. Department of Agriculture, more than 49 million people, including 16.7 million children, live in households that experience hunger or the risk of hunger. This represents more than one in seven households in the United States. The food brought in for the Doner Drive will help support a selected food bank located near each office. The organizations include, Hunger Network of Greater Cleveland, Gleaners Food Bank of Southeastern Michigan and Second Harvest Food Bank of Orange County

Can we beat last year’s total of 6,525 lbs of food collected? That’s what we’re hoping for! Stay tuned to find out where our totals end up and to see which office has what it takes to collect the most food.

With our Lesley Schofield in 1^st and Deidre O’Reilly in 2^nd in our March Adness bracket competition Cinderella Butler keeps on dancing, but the Dukies are focused on another National Championship. Seth Trizenberg could jump up from 6^th to 1^st if Duke wins tonight and Larry Kempa in 20^th could finish in 2^nd. There are still lots of developments to take place.

We said it last week, anything is possible during March Adness, and here’s proof that we weren’t lying. Our reigning champ, Mike Rykalsky has moved up from 47^th place to sharing third with Deidre O’Reilly and Sharif Lee, (good news for Deidre and Sharif, Mike picked Kentucky to win it all). Lesley Schofield and Lindsay Fritzer are holding steady in first and second hoping Sparty goes all the way. Who will prevail in the final days of competition? With one of the craziest tournaments in years on our hands, anything could happen.