Doner Media

Cox is launching a new Video Positioning campaign with the first of four spots “Mobsters” and “Mathematicians”. The campaign plays off of Focus Group sessions in which the moderator interviews obscure groups of people who have yet to sign up for Cox Digital Cable. With all the HD and On DEMAND programming, as well as the DVR, you get from Cox, it’s easy to see that Cox Digital Cable is perfect – for almost everyone.

Spot Credits:
Chief Creative Officer: Rob Strasberg
VP, Creative Directors: John Grammatico & John Garlock
Assoc. Creative Director: Scott Campbell
Copywriter: Matt Cassatta
Agency Producer: Seth Triezenberg
Production Company: Supply and Demand
Director: Greg Popp
Editor: Kurt Ritchie, Traffic

Download – Mobsters
Download – Mathematicians

Cox adds two additional spots in the “Bundlese” campaign that continue to position the Cox Bundle as an incredible value for the consumer. As told in the first two spots (”Dentist” and “Speed Dating”), these new spots (”Two Suburban Guys” and “Office”) show us even more people who are so excited that they’ve begun speaking “Bundlese” as well. As this campaign attests too, once you realize the value of the Cox Bundle you’ll be speaking “Bundlese” too! 

Spot Credits:
Chief Creative Officer: Rob Strasberg
VP, Creative Directors: John Grammatico & John Garlock
Agency Producer: Paul Renusch
Production Company: Pretty Bird
Director: Paul Hunter
Editor: Christian Jordan, Cosmo-LA

Download – Office
Download – Suburb