Doner Media » Choice Hotels International

It’s Your Voice It’s Your ChoiceHotels.com

Editor — Mon, 23 May 2011 13:10:46 +0000

ChoiceHotels.com is a brand that listens and constantly evolves its lodging and booking experience to reflect the desires of their customers. That simple insight led to this new campaign that celebrates the voices of travelers everywhere—forming a movement to generate excitement about the brand and put travelers in charge of their trip in ways they never expected.

Click here to find out more from the press release.

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Rob Strasberg, Co-CEO, CCO
Justin Smith, ECD
Jason Jakubiak, CD
Jason Parzuchowski, CD
Jimmy Kollin, CD
Karen Cathel, CD

Andrew Wright, ACD
David Wysocki, ACD
Jae Hall, AD
Brett Barnett, CW

Doner Adds Choice Hotels To Its Roster of Clients

Editor — Wed, 01 Dec 2010 15:38:55 +0000

Our winning streak continues with the most recent addition to our list of clients, Choice Hotels! Choice Hotels has named us as their lead creative agency. In this role we’ll help to lead a whole new branding initiative for their full list of hotels which include Comfort Inn, Comfort Suites, Quality, Sleep Inn and Clarion just to name a few. We’re excited to see what’s to come for the brand and look forward to helping to move their business forward.

For more details from the press release click here.

For an article from Adweek click here.

Choice Hotels International names DONER as Creative Promotion Agency

Editor — Tue, 25 Aug 2009 19:56:39 +0000

Choice Hotels International, Inc. (NYSE: CHH) has selected Doner as its creative promotion agency. The announcement follows a competitive review among the country’s top-tier agencies.

News Facts

• Doner plans to bring Choice Hotels’ individual brands to life through integrated marketing programs that include TV, digital, social media, experiential and events.

Quotes

• “We’re looking forward to creating innovative, integrated marketing programs that drive brand value and bookings in here and now, and create brand advantages for the long term.”
o David DeMuth, Doner president and chief operating officer.

• “The current state of the hospitality industry has made it more important than ever for us to further evolve our advertising and promotion strategies to keep pace with the rapidly changing business environment. The team at Doner demonstrated tremendous expertise, strategy-driven creativity and a passion for our business and our brands. We could not be more pleased with our selection and look forward to working with our new agency team.”
o Chris Malone, chief marketing officer for Choice Hotels

About Doner

Doner, headquartered in Southfield, Mich., is the largest independently owned advertising agency in the world, with approximately $2 billion in combined billings. The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including Mazda, The UPS Store, The Coca-Cola Company, ADT, The Coleman Company, DuPont and Shell Oil. A full-service, performance driven agency, Doner focuses on creating ideas that will have a demonstrable impact on its clients’ business.