Doner Media

In less than two weeks we’ve picked up another award for the “33 Keys” ARG we created for Mazda3. This time it’s a MIXX Award.  Last night, at the MIXX Awards Gala held in New York, the agency won Bronze in the Cross-Media Integration category for “33 Keys.” The MIXX Awards honor interactive work that sets new standards of creativity and innovation for the medium. Congratulations to our entire team involved, it’s looking like we’re going to need a bigger trophy case!

“33 Keys,” the alternate realty game we created for Mazda just brought another award through our door!  We were announced a winner in the Best Integrated Social/Cross Media Campaign category Tuesday night during the SAMMY Awards Gala in New York.  The SAMMY’s honor overall excellence and breakthrough achievement in Social Advertising, Media and Marketing.  Click here  for background on “33 Keys.”

Congratulations to our entire team involved in creating this masterpiece!!

Chief Creative Officer: Rob Strasberg
Interactive Executive Creative Director: Justin Smith
Executive Creative Director: Steve Chavez
Associate Creative Directors: Jason Jakubiak
Vice President, Creative Directors: Mark Gray & Dan Willey
Senior Art Director:  Jim Ward
Art Directors: Dave Wysocki & Travis Brevard
Additional Writing Credits: Roe Laophermsook & Lukasz Sokolewicz
Technology: Rebecca Krug & Scott Faculak
Production: Laura Squillace, Sheldon Cohn & Adam Simmons
Senior Vice President, Associate Director of Broadcast: Kurt Kulas
Production: 1976 Productions/Stéphane Raymond (and team)
Technology: Don Behm
Associate Media Director: Kyle Lin
National Account Supervisor: Kathryn Long

Winning an Effie for The Coleman Company is just one more story we’ll tell around a campfire, sitting in our Coleman chairs and making s’mores.

The story started around a campfire. Well, not a real one. It was camping enthusiasts sitting on Coleman sleeping bags eating s’mores that were melted in a microwave, telling us about their great camping experiences and the memories they made. This was our research. And the camping stories we heard helped us realize that long before people got together on a website, they got together at a campsite. That makes The Coleman Campsite, The Original Social Networking Site.

We used social networking sites to request camping footage and real pictures. And we created TV spots, print ads and iPhone apps that got people blogging and sharing. (Coleman is all about getting people together and sharing, so they loved this.)

The campaign exceeded all of our expectations.  In a down market, Coleman achieved significant sales increases and equally important, got increased display visibility in all of their key retail accounts. To say thanks, Coleman gave us the most comfortable chairs that you’ve ever tried. And we sat in them, cracked open a beer and toasted a Silver Effie for a brand that we love. Ok, we had more than one beer. But you get the idea.

Coleman – “The Original Social Networking Site”
Chief Creative Officer: Rob Strasberg
Creative Directors: Karen Cathel & Jimmy Kollin
Art Directors: Darrell Credeur & Jeremy Moy
Copywriters: Derek Clark & Alanna Kulas
Agency Producer: Jill Prost-Ray
Voiceover Talent: Sam Elliott
Music Producer: Jon Moshier
Music: Gomez

Coleman – “iPhone App”
Chief Creative Officer: Rob Strasberg
Executive Creative Director, Interactive: Justin Smith
Creative Director, Interactive: Ken Spera
Associate Creative Directors: Derek Clark, Jason Henderson
Art Director: Andrew Wright
Copywriters: Andrew Bouwkamp, Jason Jakubiak, Ellen Sawyer
Project Managers: Laura Squillace, Heather Read
Executive Vice President, Brand Leadership: Kevin Weinman
Brand Leader: Linde Levin

Rob Strasberg is brushing up on his French since he’s headed to Cannes as a juror in the promo and activation category for the Cannes Lions. He’s looking forward to passing out some Lions and we hope he brings back one for us.

We’ve had two great bits of news on the awards front this week.

Our Kindle print campaign is a 2010 One Show Merit Award winner. This campaign continued the magazine story after the jump onto the Kindle e-reader in the adjacent ad. The ceremony takes place on April 13 in New York City during Creative Week.

If that wasn’t exciting enough, our Effie Award streak continues. We’ve been notified that our “The Original Social Networking Site” campaign for The Coleman Company will be an Effie Award winner this year. Of course, to find out exactly which award it won, we’ll have to attend the June 8 gala in New York City.

Congratulations to our teams and clients who worked on these campaigns.

Amazon Kindle – Cont’d onto Kindle
Chief Creative Officer – Rob Strasberg
Executive Vice President, Executive Creative Director – Steve Chavez
Creative Director – Glen Hilzinger & Bob Veasey
Print Production Supervisor – Doug Thomson

Coleman – “The Original Social Networking Site”
Chief Creative Officer: Rob Strasberg
Creative Directors: Karen Cathel & Jimmy Kollin
Art Directors: Darrell Credeur & Jeremy Moy
Copywriters: Derek Clark & Alanna Kulas
Agency Producer: Jill Prost-Ray
Voiceover Talent: Sam Elliott
Music Producer: Jon Moshier
Music: Gomez