One Showing

By Rob Strasberg, May 13th, 2011

Everyone was dressed in their finest T-shirt and blazer for the 2011 One Show last night. Happy to announce that Doner’s work for Chrysler was awarded as a Finalist. Great to represent Detroit amongst the world’s greatest work. See you next year One Show.

Doner Brings Home Six!

By Editor, April 7th, 2011

Thursday, March 24th was a very good night for Doner Newport Beach at Gothic Moon Studios in Orange, California.

Attending the OC Ad Federation’s 23rd Annual OC ADDY Awards Gala, we took home six awards; two Gold, two Silver and two Bronze.

The list of work judged by the advertising community included client campaigns for Avery, Del Taco and Mazda all of which were recognized with an award.

All in all we were proud to be a part of such a great event that recognizes some of the best work in our industry.  As our spot for Avery played during the ceremony we received much laughter from the audience and the crowd’s enthusiastic applause for the work we did for Mazda made us feel great about what we accomplished for the brand.

Great job to all of our talented employees who were involved in the development of all of these amazing pieces of work.

Mazda2 Campaign – Gold – Mixed Media, Regional/National Campaign
Mazda2 Inner Driver Guy Print – Gold – Consumer or Trade Publication, Spread, Multiple Page or Insert
Avery “Draft” – Silver – Regional/National TV, Single Spot
Mazda2 Brochure – Silver – Collateral Material
Del Taco Super Special Show – Bronze – Interactive Online Media Campaign
Mazda2 Inner Driver Girl Print – Bronze – Consumer or Trade Publication, Spread, Multiple Page or Insert

Avery Draft
Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Chuck Meehan
EVP, Group Creative Director: Valerie Foley
SVP, Creative Director: Brian Born
Account Director: Heidi Rogers
Agency Producer: Mary Kondrat , Kurt Kulas
Production Co: Superlounge
Director: Jordan Brady
Producer: Kimberly Bradshaw
DP: Jeanne Lipsey
Editorial Company: No6
Editor: Chan Hatcher
Music Company: Beacon Street
Composer: Andrew Feltenstein
Sound Mix Company: Beacon Street
Sound Mixer: Paul Hurtubise

The Del Taco Super Special Show
Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Chuck Meehan
SVP, Creative Director: Brian Born
Copywriter: Josh Eck
Art Director: Ensieh Jeldan
Agency Producer: Dan Barbieri
Director: David Horowitz/Mekanism
Director: Chad Einbinder/Moo Studios
Editor: Nathan Byrne/Post Millennium
Producer: Rebecca Donaghe/Moo Studios
Music: Beacon Street
Director: Shaun Sewter, Animation

Mazda2 Campaign
Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Justin Smith
EVP, Executive Creative Director: Steve Chavez
EVP, Executive Creative Director: Chuck Meehan
SVP, Creative Director: Brian Born
Copywriter: Andrew Bouwkamp
Copywriter: Lukasz Sololewicz
Senior Art Director: Andrew Wright
Art Director: Travis Brevard
Art Director: Jim Ward
Art Director: Rob “Stoney” Dey
Director: Erich Joiner

Zoom-Zoom Concentrated Print
Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Steve Chavez
EVP, Executive Creative Director: Chuck Meehan
SVP, Creative Director: Brian Born
Creative Director: Dennis Atkinson
Art Director: Mike Grandison
Copywriter: Tony LaHood
Photography: Bud Lammers
Print Production Director: Amy Cox
Printer: Color Graphics
Account Manager: Cindy Almberg
Art Buyer: Kathy Lyons

Inner Driver Guy & Girl Print
Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director Interactive: Justin Smith
EVP, Executive Creative Director: Steve Chavez
EVP, Executive Creative Director: Chuck Meehan
SVP, Creative Director: Brian Born
Senior Art Director: Andrew Wright
Art Director: Travis Brevard
Copywriter: Andrew Bouwkamp
Copywriter: Lukasz Sololewicz
Photographer: Dave Hill

Most Effective Magazine Ad Campaigns of 2010

By Editor, February 17th, 2011

The 2010 Vista Awards were revealed this week and we were pleased to find out that two of the ads included in the listing were created right here at Doner.  Our ads for Rain-X and Amazon Kindle were seen by millions and both resulted in an overwhelming number of people taking action.

The Vista Awards are conducted by Affinity Vista, the recognized leader in magazine accountability tracking.  Vista fields online studies to measure every ad in every issue of the biggest consumer magazines, gauging them for ad recall, brand association and actions that readers take as a result.

Congratulations to everyone at Doner whose hard work went into developing these very effective ads!

Click here for more detail on the study and for a chance to view the 30 most effective magazine ads of 2010.

Doner Wins 14 D Awards At Fourth Annual D Show!

By Andrea O'Donnell, December 2nd, 2010

What a great time at The 4th Annual D Show last night! Great venue (Max M. Fisher Music Center) and it was an honor to be surrounded by such amazing local creative talent. I was proud to be a part of Doner and support the Detroit advertising community as well as celebrate all the great work we’ve created for our clients this past year.  The evening started out with cocktails and h’ordeurves along with lots of mingling.  The award show followed in Orchestra Hall where we got a chance to see some of Detroit’s best creative work including fourteen campaigns from Doner!  Our Del Taco Super Special Show and Cox Communications “Interviews” campaigns had the whole place laughing with “Interviews” coming out on top with a special award for Best of TV.  A great night was had by all and we look forward to competing with our advertising friends again next year.

Doner’s entire list of winners includes:

Amazon Kindle Print – Print Consumer Magazine Full Page or Spread – Campaign
Detroit Zoo “Vitamin Z” –
PSA & Political TV – Single
Detroit Zoo “Vitamin Z” –
Public Service/Political – Integrated Campaign
Coleman “Idea From Us” – Consumer TV Over $75,000 Over :30 – Single
Coleman “Pretty Much” – Consumer TV Over $75,000 Over :30 – Single
Cox Communications “Interviews” –
Consumer TV Over $75,000 Over :30 – Campaign
Cox Communications “Focus Group” –
Consumer TV Over $75,000 Over :30 – Campaign
Cox Communications “Interviews” –
Best of TV – Campaign
Del Taco Super Special Show “Seen My Chick’n Soft Taco” –
Innovative Marketing – Online Branded Content
Del Taco Super Special Show “Tacos Tacos Tacos” – Innovative Marketing – Online Branded Content
Del Taco Super Special Show “Shrimp Happens” –
Innovative Marketing – Online Branded Content
Mazda “33 Keys” – Innovative Marketing Experiential Marketing/Events/Stunts
The UPS Store “Cardboard World” – Integrated Branding Campaign Over $250,000
The UPS Store “Cardboard World” – Consumer TV Over $75,000 Over :30 – Campaign

Doner Snags Bronze MIXX Award for “33 Keys”

By Editor, September 29th, 2010

In less than two weeks we’ve picked up another award for the “33 Keys” ARG we created for Mazda3. This time it’s a MIXX Award.  Last night, at the MIXX Awards Gala held in New York, the agency won Bronze in the Cross-Media Integration category for “33 Keys.” The MIXX Awards honor interactive work that sets new standards of creativity and innovation for the medium. Congratulations to our entire team involved, it’s looking like we’re going to need a bigger trophy case!