Doner Media

Winning an Effie for The Coleman Company is just one more story we’ll tell around a campfire, sitting in our Coleman chairs and making s’mores.

The story started around a campfire. Well, not a real one. It was camping enthusiasts sitting on Coleman sleeping bags eating s’mores that were melted in a microwave, telling us about their great camping experiences and the memories they made. This was our research. And the camping stories we heard helped us realize that long before people got together on a website, they got together at a campsite. That makes The Coleman Campsite, The Original Social Networking Site.

We used social networking sites to request camping footage and real pictures. And we created TV spots, print ads and iPhone apps that got people blogging and sharing. (Coleman is all about getting people together and sharing, so they loved this.)

The campaign exceeded all of our expectations.  In a down market, Coleman achieved significant sales increases and equally important, got increased display visibility in all of their key retail accounts. To say thanks, Coleman gave us the most comfortable chairs that you’ve ever tried. And we sat in them, cracked open a beer and toasted a Silver Effie for a brand that we love. Ok, we had more than one beer. But you get the idea.

Coleman – “The Original Social Networking Site”
Chief Creative Officer: Rob Strasberg
Creative Directors: Karen Cathel & Jimmy Kollin
Art Directors: Darrell Credeur & Jeremy Moy
Copywriters: Derek Clark & Alanna Kulas
Agency Producer: Jill Prost-Ray
Voiceover Talent: Sam Elliott
Music Producer: Jon Moshier
Music: Gomez

Coleman – “iPhone App”
Chief Creative Officer: Rob Strasberg
Executive Creative Director, Interactive: Justin Smith
Creative Director, Interactive: Ken Spera
Associate Creative Directors: Derek Clark, Jason Henderson
Art Director: Andrew Wright
Copywriters: Andrew Bouwkamp, Jason Jakubiak, Ellen Sawyer
Project Managers: Laura Squillace, Heather Read
Executive Vice President, Brand Leadership: Kevin Weinman
Brand Leader: Linde Levin

Rob Strasberg is brushing up on his French since he’s headed to Cannes as a juror in the promo and activation category for the Cannes Lions. He’s looking forward to passing out some Lions and we hope he brings back one for us.

We’ve had two great bits of news on the awards front this week.

Our Kindle print campaign is a 2010 One Show Merit Award winner. This campaign continued the magazine story after the jump onto the Kindle e-reader in the adjacent ad. The ceremony takes place on April 13 in New York City during Creative Week.

If that wasn’t exciting enough, our Effie Award streak continues. We’ve been notified that our “The Original Social Networking Site” campaign for The Coleman Company will be an Effie Award winner this year. Of course, to find out exactly which award it won, we’ll have to attend the June 8 gala in New York City.

Congratulations to our teams and clients who worked on these campaigns.

Amazon Kindle – Cont’d onto Kindle
Chief Creative Officer – Rob Strasberg
Executive Vice President, Executive Creative Director – Steve Chavez
Creative Director – Glen Hilzinger & Bob Veasey
Print Production Supervisor – Doug Thomson

Coleman – “The Original Social Networking Site”
Chief Creative Officer: Rob Strasberg
Creative Directors: Karen Cathel & Jimmy Kollin
Art Directors: Darrell Credeur & Jeremy Moy
Copywriters: Derek Clark & Alanna Kulas
Agency Producer: Jill Prost-Ray
Voiceover Talent: Sam Elliott
Music Producer: Jon Moshier
Music: Gomez

Our iPhone apps for Coleman win again! Last night our lantern app for The Coleman Company “Social Networking Site” campaign won a bronze trophy in the mobile category at the 32nd annual John Caples International Awards. The Caples are the top award in direct response marketing, which means you can’t win on creative awesomeness alone. You have to have results, which means you and your client get what advertising is all about. And that you have some idea how to calculate a return rate. See more here: http://www.dmnews.com/mobile/article/166332/

Congratulations to our awesome team.

Chief Creative Officer: Rob Strasberg
Executive Creative Director, Interactive: Justin Smith
Creative Director, Interactive: Ken Spera
Associate Creative Directors: Derek Clark, Jason Henderson
Art Director: Andrew Wright
Copywriters: Andrew Bouwkamp, Jason Jakubiak, Ellen Sawyer
Project Managers: Laura Squillace, Heather Read
Executive Vice President, Brand Leadership: Kevin Weinman
Brand Leader: Linde Levin

South of the border the CMAs, usually means Country Music Awards. But this close to the land of the Maple Leafs, we know it means the Canadian Marketing Association Awards, which is even better, at least in our line of work.
 
While our US counterparts were noshing on the Thanksgiving leftovers last Friday, November 27th, our team in Toronto took home a bronze award at the 2009 Canadian Marketing Association Awards Gala for our “33 Keys” Alternate Reality Game we created to launch the 2010 Mazda3.
 
The CMAs are Canada’s most distinguished marketing awards and are revered by both clients and agencies alike. Our campaign was recognized in the automotive category, behind Subaru and Midas.
 
The CMAs are put on by Marketing Magazine, the top marketing magazine in Canada. So, these awards are entered by every crème de la crème agency and marketer across the country. 
 
Like all awards, this was truly a team effort. We are proud of our team for all of the hard work they put into making “33 Keys” a success, including Kyle Lin, Patricia McGregor, Brad Clarkson and the rest of the Toronto media team; Kathryn Long, Mike McGee and Dave Collis from the Brand Leadership Team; Justin Smith, Jason Jakubiak, Jim Ward, Laura Squillace and Rebecca Krug on the Creative and Interactive teams. Of course, we couldn’t do this without great clients like Mike Collinson and Domenic Santucci.

Watch out, next year we’re going for the Gold!