Doner Media

The 2010 Vista Awards were revealed this week and we were pleased to find out that two of the ads included in the listing were created right here at Doner.  Our ads for Rain-X and Amazon Kindle were seen by millions and both resulted in an overwhelming number of people taking action.

The Vista Awards are conducted by Affinity Vista, the recognized leader in magazine accountability tracking.  Vista fields online studies to measure every ad in every issue of the biggest consumer magazines, gauging them for ad recall, brand association and actions that readers take as a result.

Congratulations to everyone at Doner whose hard work went into developing these very effective ads!

Click here for more detail on the study and for a chance to view the 30 most effective magazine ads of 2010.

We’ve had two great bits of news on the awards front this week.

Our Kindle print campaign is a 2010 One Show Merit Award winner. This campaign continued the magazine story after the jump onto the Kindle e-reader in the adjacent ad. The ceremony takes place on April 13 in New York City during Creative Week.

If that wasn’t exciting enough, our Effie Award streak continues. We’ve been notified that our “The Original Social Networking Site” campaign for The Coleman Company will be an Effie Award winner this year. Of course, to find out exactly which award it won, we’ll have to attend the June 8 gala in New York City.

Congratulations to our teams and clients who worked on these campaigns.

Amazon Kindle – Cont’d onto Kindle
Chief Creative Officer – Rob Strasberg
Executive Vice President, Executive Creative Director – Steve Chavez
Creative Director – Glen Hilzinger & Bob Veasey
Print Production Supervisor – Doug Thomson

Coleman – “The Original Social Networking Site”
Chief Creative Officer: Rob Strasberg
Creative Directors: Karen Cathel & Jimmy Kollin
Art Directors: Darrell Credeur & Jeremy Moy
Copywriters: Derek Clark & Alanna Kulas
Agency Producer: Jill Prost-Ray
Voiceover Talent: Sam Elliott
Music Producer: Jon Moshier
Music: Gomez

Doner faced a unique challenge in launching the Amazon Kindle. We had to get consumers excited about a product from a relatively new and unfamiliar category, the e-reader. Speaking to heavy readers and travelers, the group we identified as the e-reader early adopters, we created a campaign to educate our audience about the functional benefits of Kindle. But we placed the ads where they live and read – cabs, trains, even a franchise position within the New York Times book review section. So in the end we didn’t just educate our core consumer, we did it in a way that was relevant and meaningful for the way they live.
 

Chief Creative Officer: Rob Strasberg
Executive Creative Director: Steve Chavez
Creative Directors: Bob Veasey & Glen Hilzinger
Writers: Glen Hilzinger & Jim Amicucci
Art Directors: Bob Veasey & Larry Donabedian