Doner Media

Doner faced a unique challenge in launching the Amazon Kindle. We had to get consumers excited about a product from a relatively new and unfamiliar category, the e-reader. Speaking to heavy readers and travelers, the group we identified as the e-reader early adopters, we created a campaign to educate our audience about the functional benefits of Kindle. But we placed the ads where they live and read – cabs, trains, even a franchise position within the New York Times book review section. So in the end we didn’t just educate our core consumer, we did it in a way that was relevant and meaningful for the way they live.
 

Chief Creative Officer: Rob Strasberg
Executive Creative Director: Steve Chavez
Creative Directors: Bob Veasey & Glen Hilzinger
Writers: Glen Hilzinger & Jim Amicucci
Art Directors: Bob Veasey & Larry Donabedian