Doner Media

In conjunction with the 2012 Australian Open Grand Slam, Wilson has launched a new campaign that gives fans a chance to get inside Roger Federer’s head.

Doner created a collection of work that features Roger’s reflections on what motivates him in the game and his development as a player to capitalize on the buzz surrounding the world renowned player’s stake in 2012. The interview-style ads offer a candid look into Roger’s mindset as he embarks on the quest to win a Grand Slam this year.

Along with a television spot, Wilson’s Facebook page will feature longer videos of “Inside Fed’s Head.”

The campaign promotes the release of the Pro Staff Six.One racquets, which blend control and feel by using new Ampli-Feel and Wilson’s BLX technology.

Learn more about the strategy and creative of the campaign from the press release and check out the :30 spot “Development” below.

Click here for details from the press release.

Creative Credits

Geisinger Health System has named us their agency of record after a thorough review process. We are honored to partner with such a nationally renowned integrated healthcare system. As the non-profit’s agency, we will partner with Geisinger on brand positioning and will develop integrated marketing strategies to build a stronger awareness, helping the leading organization gain greater exposure nationally and in key markets.

To learn more about the new business, please view the press release here.