Monday marked the launch of a new global spot for our Harman client that promotes the Harman Kardon BDS home entertainment system. The campaign, called “Beautiful Sound,” features Jennifer Lopez and helps to increase awareness of the brand. In the :30 spot, J. Lo is seen using the Harman product to transform a dilapidated room into a beautiful living space.

The spot is currently airing in Europe and in the coming weeks will run in Asia and the United States.

Check out the spot below.

This SlideShowPro photo gallery requires the Flash Player plugin and a web browser with JavaScript enabled.

Creative Credits

Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Murray White
Creative Director: Michael Brooks
Copywriter: Andrew Bouwkamp
Art Director:  Michelle Potter
Agency Producer: Seth Triezenberg
EVP, Brand Leader: Kevin Weinman
SVP, Brand Leader: Jim Vassallo
Director: Martin Campbell, Saville Productions
Editor: Katz at Cosmo Street
Music: Mophonics
EFX: Peerless
End Graphics: Superfad
Audio mix: Ringside
Sound Design: 740 Sound