By Editor, May 4th, 2010
One of our strategic goals for the agency is to further integrate our interactive and studio production teams. The more integrated all of our operations become, the more value we’ll provide to our clients.
To help us do that, we’ve promoted Joe Caruso to executive VP-director of integrated production to oversee all of the agency’s production activities. In this new role, Joe will add oversight of the broadcast operations in addition to continuing to lead and expand the internal studio functions for video, print and interactive development.
He will lead the charge to promote our integrated content studio operations as a business unit to current and prospective clients. And he’ll develop a creative services unit to help manage and balance creative resources and procure talent–something he also does juggling the arts-loaded schedules of his four sons and the not-for-profit athletic program he runs between Tigers and Red Wings games.
It wouldn’t be an overstatement to say Joe has grown into this job. He established our print studios here 16 years ago after a 10-year stint as a graphic arts sales rep for TPH Graphics. Over the years, he added print production, then video post-production, then all the interactive development to his responsibilities. At the rate he’s going, we all eventually may report to him.
We’re also pleased to announce that Jane Huetter has joined the agency as senior VP-strategic leader on our media team. She’ll have primary responsibilities for our clients, The UPS Store and The PGA TOUR.
Jane has held senior media roles at PHD Detroit, The Media Edge and Yaffe & Co., and has expertise in local and national media, digital and multi-cultural media. And she’s a crack strategist who’s lead large teams on some of the most successful campaigns for Chrysler, Dodge and Jeep. As an adventurous world traveler her favorite vacation included sailing around the Tahitian Islands with her husband Jim.
Please join us in congratulating Joe and Jane.