Doner Media

High-fives, victory clasps and elbow bumps. Celebratory gestures have evolved over the years with the fist bump being favored at today’s White House. As we start a new chapter here at Doner we’ve sharpened our focus on hiring and developing the best and brightest employees (sparking thumbs-ups throughout the agency). So we’re happy to welcome Michael Reneau, who joins us as senior VP, general manager, to lead our Canadian offices. We also promoted several people within our Brand Leadership and Media departments and we want to give a shout-out to Jessica Perry, VP, strategic planner; Jessica (Bejin) Tobin, VP, brand leader; Jennifer Quenville, senior VP, strategic leader; Alicia Lingenfelter, VP, associate media director and Suzanne Perry, digital media supervisor. Please give them a handshake (or your favorite friendly gesture) to congratulate them on their new posts.

Click on the links above for more details.

Do you truly know what consumers are saying about your brand? Do you know how powerful your website can be in influencing what they actually say? 

Our recent point of view, “Give Them Something Good to Say,” reveals that we can inform the social conversation right on your brand’s website – your true digital headquarters.

We uncovered that now, more than ever, the experiences consumers have on your brand’s website shape the opinions they share with one another in social media. A fair amount of the conversation that happens about a brand on Facebook, Twitter and social shopping sites is being fueled by someone’s experience on your site. 

Our POV delves into the different ways in which consumers share their opinions in the social space.  And in partnering with ForeSee Results, the leader in website satisfaction research, we share with you the key drivers of website satisfaction and likelihood to recommend (and talk about) your brand.

Despite the potential pitfalls, celebrity endorsements are as in demand as a Lady Gaga red carpet appearance. Adweek’s feature story this week examines how the balance of power has shifted to brands and how marketers are evermore selective in who represents them. Instead of stars’ wallets getting fatter, it’s the girth of endorsement contracts that’s growing, and “moral clauses are the centerpiece of talent contract discussions and are becoming more thorough and specific,” our Sheryll Kollin, senior vp, director of business affairs tells Adweek. This part of the contact has become as important to the brand as the compensation figure is to the celebrity.  
 

Click here to read the full article.

What do you get when you cross ambitions of rock grandeur, killer chops and cutting-edge gaming technology? You get Doner’s first annual Xbox 360 Guitar Hero Competition to celebrate the launch of our newest stage, the Emerging Media Lab, a place to highlight the latest in advertising technology in the digital space.
 
The event was represented by eight makeshift bands with names only a mother could love, while Microsoft and Massive gaming were on hand to keep the festivities moving along with Xbox 360 prizes and great eats.
 
BAMM, 2-Day Turnaround, No Sweat, NBF, Traffic Trio, Whammy This, Rodrigo Rodriguez 366 and Itchy Brains competed for a chance to win cold, hard cash, bragging rights and the satisfaction of being the headliner on a digital frame outside the media lab for a year, by each playing their rendition of Bon Jovi’s Living On a Prayer. Everyone was great (in a don’t-quit-your-day-job kinda way), but solo act, Whammy This! featuring Michael Rykalsky and the band No Sweat featuring Will McAlister, Kathleen Muccino, Andrew Copenhaver and Laura Camburn were the clear winners. Congratulations, guys. You rocked the hardest—THIS time.
 
Check out the pics below for a sneak peak of what is sure to be the next Rolling Stone cover: