By Editor, March 23rd, 2010
We have collaborated on a masthead takeover interactive banner that gives MySpace visitors five free downloads from a Mazda-curated list of seven emerging, unsigned bands. The interactive banner operates like a web music-online app and will run on the MySpace homepage all day on March 23. It not only rewards music lovers with free music but also provides coveted mass exposure for seven unsigned artists. The target is young and trendsetting, but they’re growing up, telling the world they’ve arrived (that’s why they didn’t buy Corolla or Civic). Since these young trendsetters choose their car as much on the sound system as the style and driving features, the banner reinforces the Mazda3’s why buy: a 10-speaker Bose audio system that plays MP3s.