Doner Media

We have collaborated on a masthead takeover interactive banner that gives MySpace visitors five free downloads from a Mazda-curated list of seven emerging, unsigned bands. The interactive banner operates like a web music-online app and will run on the MySpace homepage all day on March 23.  It not only rewards music lovers with free music but also provides coveted mass exposure for seven unsigned artists. The target is young and trendsetting, but they’re growing up, telling the world they’ve arrived (that’s why they didn’t buy Corolla or Civic). Since these young trendsetters choose their car as much on the sound system as the style and driving features, the banner reinforces the Mazda3’s why buy: a 10-speaker Bose audio system that plays MP3s.

Click here for more from Brandweek

After a weekend marathon of NCAA basketball buzzer-beaters we might have an upset in our own March Adness competition!  Last year’s reigning champion, Mike Rykalsky, has dropped to 47th place with Keith Gardner and Beth Ellis tied for first with the sweet sixteen locked in place.  Do Keith and Beth have what it takes to claim the No. 1 spot or can Mike advance from behind for one of the biggest comebacks in March Adness history?  After this weekend, it’s clear anything is possible.