Despite the potential pitfalls, celebrity endorsements are as in demand as a Lady Gaga red carpet appearance. Adweek’s feature story this week examines how the balance of power has shifted to brands and how marketers are evermore selective in who represents them. Instead of stars’ wallets getting fatter, it’s the girth of endorsement contracts that’s growing, and “moral clauses are the centerpiece of talent contract discussions and are becoming more thorough and specific,” our Sheryll Kollin, senior vp, director of business affairs tells Adweek. This part of the contact has become as important to the brand as the compensation figure is to the celebrity.  
 

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