What do you get when you cross ambitions of rock grandeur, killer chops and cutting-edge gaming technology? You get Doner’s first annual Xbox 360 Guitar Hero Competition to celebrate the launch of our newest stage, the Emerging Media Lab, a place to highlight the latest in advertising technology in the digital space.
 
The event was represented by eight makeshift bands with names only a mother could love, while Microsoft and Massive gaming were on hand to keep the festivities moving along with Xbox 360 prizes and great eats.
 
BAMM, 2-Day Turnaround, No Sweat, NBF, Traffic Trio, Whammy This, Rodrigo Rodriguez 366 and Itchy Brains competed for a chance to win cold, hard cash, bragging rights and the satisfaction of being the headliner on a digital frame outside the media lab for a year, by each playing their rendition of Bon Jovi’s Living On a Prayer. Everyone was great (in a don’t-quit-your-day-job kinda way), but solo act, Whammy This! featuring Michael Rykalsky and the band No Sweat featuring Will McAlister, Kathleen Muccino, Andrew Copenhaver and Laura Camburn were the clear winners. Congratulations, guys. You rocked the hardest—THIS time.
 
Check out the pics below for a sneak peak of what is sure to be the next Rolling Stone cover: