SOUTHFIELD, MICH. (December 21, 2009)

Doner has been selected as local media agency of record for the PGA TOUR’s Championship Management events.

News Facts

* Doner will develop and manage a full-scale media planning and buying program, integrating both traditional and digital media platforms.

* Media duties were previously handled directly or through various local agencies, according to the TOUR.

* With this move, the PGA TOUR is looking to optimize its media spend and expand its presence in the digital realm to further drive attendance to Championship Management events.

Championship Management Overview

* Championship Management is a department of the PGA TOUR that organizes and manages a combined 13 events on the PGA TOUR and Champions Tour. These tournaments are high-profile events on both Tours, including THE PLAYERS Championship, The Barclays, THE TOUR Championship presented by Coca-Cola, Liberty Mutual Legends of Golf, Constellation Energy Senior Players Championship and the World Golf Championships.

 Quotes

* “We’re delighted to partner with one of the world’s strongest brands, the PGA TOUR, and to help them achieve their goals of increasing event attendance and sponsorships. Increased attendance at TOUR events directly results in increased donations to local charitable organizations. Doner’s strengths in local market media planning and buying, for both traditional and digital media, make this an ideal partnership.”

-          Greg Clausen, EVP, and Chief Media Officer, Doner

* We recognized an opportunity to increase ticket sales, grow our fan database and ultimately grow our charity dollars. Doner brings a wealth of experience at the local level for both digital and traditional media and we’re looking forward to a successful partnership.”

-          Kent Simon, VP Marketing Services, PGA TOUR

About PGA TOUR

The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to expand the PGA TOUR domestically and internationally so as to substantially increase player financial benefits while maintaining our commitment to growth in charity and integrity to the game.

In 2009, the PGA TOUR, Champions Tour and Nationwide Tour collectively consisted of 100 events staged in 35 states and in 11 countries.

In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities.  In fact, the three Tours have surpassed $124 million in 2008 and $1.4 billion in overall charitable contributions.  The PGA TOUR’s web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.

About Doner

Doner, based in Southfield, Mich., is the largest independently owned advertising agency in the world, with approximately $2 billion in combined billings.  The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including Mazda, Amazon.com, The Coca-Cola Company, ADT, DuPont, The Coleman Company, Shell Oil and Sherwin-Williams.  A full-service, performance driven agency, Doner focuses on creating ideas that will have a demonstrable impact on its clients’ businesses.