Doner Media

DONER? YES, DONER WINS MIXX AWARD

(Southfield, Mich.) – Doner was awarded a bronze MIXX Award for its Coleman Lantern and Creepy Campfire Tales iPhone applications for The Coleman Company’s “Original Social Networking Site” campaign. Doner received the honor in the mobile platforms category at the MIXX Awards Gala on Sept. 22 in New York City during Advertising Week. The agency’s “33 Keys” alternate reality game for Mazda was a finalist in the social marketing category. (more…)

Doner today announced a strategic partnership with Eyeblaster for its digital campaign management in a bid to more effectively harness the micro-targeting potential of digital media for its clients. The move coincides with the launch of MediaMind, the first agency-based solution built from the ground up. Eyeblaster will unveil MediaMind on Sept. 21 at OMMA Global in New York. (more…)

Doner faced a unique challenge in launching the Amazon Kindle. We had to get consumers excited about a product from a relatively new and unfamiliar category, the e-reader. Speaking to heavy readers and travelers, the group we identified as the e-reader early adopters, we created a campaign to educate our audience about the functional benefits of Kindle. But we placed the ads where they live and read – cabs, trains, even a franchise position within the New York Times book review section. So in the end we didn’t just educate our core consumer, we did it in a way that was relevant and meaningful for the way they live.
 

Chief Creative Officer: Rob Strasberg
Executive Creative Director: Steve Chavez
Creative Directors: Bob Veasey & Glen Hilzinger
Writers: Glen Hilzinger & Jim Amicucci
Art Directors: Bob Veasey & Larry Donabedian