Choice Hotels International, Inc. (NYSE: CHH) has selected Doner as its creative promotion agency. The announcement follows a competitive review among the country’s top-tier agencies.

News Facts

• Doner plans to bring Choice Hotels’ individual brands to life through integrated marketing programs that include TV, digital, social media, experiential and events.

Quotes

• “We’re looking forward to creating innovative, integrated marketing programs that drive brand value and bookings in here and now, and create brand advantages for the long term.”
o David DeMuth, Doner president and chief operating officer.

• “The current state of the hospitality industry has made it more important than ever for us to further evolve our advertising and promotion strategies to keep pace with the rapidly changing business environment. The team at Doner demonstrated tremendous expertise, strategy-driven creativity and a passion for our business and our brands. We could not be more pleased with our selection and look forward to working with our new agency team.”
o Chris Malone, chief marketing officer for Choice Hotels

About Doner

Doner, headquartered in Southfield, Mich., is the largest independently owned advertising agency in the world, with approximately $2 billion in combined billings. The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including Mazda, The UPS Store, The Coca-Cola Company, ADT, The Coleman Company, DuPont and Shell Oil. A full-service, performance driven agency, Doner focuses on creating ideas that will have a demonstrable impact on its clients’ business.