Doner Media

It’s no secret that ad agencies are facing the harshest economic downturn since the Great Depression. But that doesn’t mean there aren’t opportunities to survive or even thrive during these times. You can do a lot with some time, a free flow of ideas and a few napkins, says Rob Strasberg in his latest guest post on Businessweek.com’s Brand blog about 10 agency survival tips for the Great Recession.

After seven and a half years of living and working in New York, Rob Strasberg thought he knew everything. But it took moving to Miami and later to Detroit for him to learn what marketing is really about. Read it in his second guest post on BusinessWeek.com’s Brand New Day blog,  http://bit.ly/2rnpc

Rob will guest blog throughout the week, so stay tuned for additional posts.

Although it’s been 18 years since Rob Strasberg took his turn as a hot dogger for the Oscar Mayer Wienermobile, many of his lessons stuck with him. In this guest post on BusinessWeek.com’s Brand New Day blog, Rob shares the top five lessons he learned. Read it here at Brand New Day.

Rob will guest blog throughout the week, so stay tuned for additional posts. Up next, Rob explains how he has a whole a new point of view on marketing since moving to the Midwest.   

  Enjoy!

Minute Maid has launched a new Brand campaign with the release of a new TV spot, “We Meet Again”. This spot produced by Doner, kicks off a reposition of the Brand anchored by “Put Good In. Get Good Out.” In this “Oops” campaign, we see what happens when you don’t “Boost” with Minute Maid Enhanced.

Chief Creative Officer: Rob Strasberg
Creative Director: Dan Margulis
Art Director: Toby Nunez, Michelle Potter, Virgil Adams
Copywriter: Dan Margulis, Toby Nunez, Michelle Potter
Agency Producer: Brian Dooley
Director of Integrated Production: Sheldon Cohn
Graphic Designer: Tom Gianfagna, Jeremy Sell