As we continue our consumer analysis research in “The Art of the Possible” series, we point out that the idea of consumers becoming more innovative with their spending habits has caught on. We conducted an exclusive, one-on-one interview with Erin Burnett, financial news anchor for CNBC and NBC after we were inspired by a comment Erin made on a Today Show segment regarding the correlation between recessions and innovation and creativity. With these insights, our Creativity & Innovation bulletin provides six ideas on how to engage consumers with creativity and innovation.