Doner Media

Cox is launching a new Video Positioning campaign with the first of four spots “Mobsters” and “Mathematicians”. The campaign plays off of Focus Group sessions in which the moderator interviews obscure groups of people who have yet to sign up for Cox Digital Cable. With all the HD and On DEMAND programming, as well as the DVR, you get from Cox, it’s easy to see that Cox Digital Cable is perfect – for almost everyone.

Spot Credits:
Chief Creative Officer: Rob Strasberg
VP, Creative Directors: John Grammatico & John Garlock
Assoc. Creative Director: Scott Campbell
Copywriter: Matt Cassatta
Agency Producer: Seth Triezenberg
Production Company: Supply and Demand
Director: Greg Popp
Editor: Kurt Ritchie, Traffic

Download – Mobsters
Download – Mathematicians

Cox adds two additional spots in the “Bundlese” campaign that continue to position the Cox Bundle as an incredible value for the consumer. As told in the first two spots (“Dentist” and “Speed Dating”), these new spots (“Two Suburban Guys” and “Office”) show us even more people who are so excited that they’ve begun speaking “Bundlese” as well. As this campaign attests too, once you realize the value of the Cox Bundle you’ll be speaking “Bundlese” too! 

Spot Credits:
Chief Creative Officer: Rob Strasberg
VP, Creative Directors: John Grammatico & John Garlock
Agency Producer: Paul Renusch
Production Company: Pretty Bird
Director: Paul Hunter
Editor: Christian Jordan, Cosmo-LA

Download – Office
Download – Suburb

Quaker State launched a new brand campaign at the Daytona 500 called the “World’s Worst Commute”. The TV spots unfold during the daily grind of the morning commute and feature real drivers and their real stories. The spots demonstrate how Quaker State is the durable oil that will work to protect your engine from the stress of the everyday drive – one of the toughest drives an engine can withstand. The spot closes with a call for viewers to go to quakerstate.com to tell their commuting story.

 

Spot Credits
Creative Directors: George Levy/Steve Osterman
Art Director: Danielle Cantin
Production Company: Supply & Demand
Copywriter: George Levy
Director: Josh Taft (TV)
Agency Producer: Roy Edmonds

Download – Derek

In our first edition of “The Art of the Possible” series we determined that consumers will retain a new “normalcy” with their spending habits. Recent figures show that spending has slightly increased, but consumer confidence is still low. This economy has forced consumers to change their style of spending, to what we call “Right Spending,” which is responsible, smart and relevant to the buyer’s needs. In our latest update we suggest three ways people engage in this “Right Spending,” and provide marketable actions to this new style.

The UPS Store has extended its “We Do More Than Shipping” positioning campaign with the introduction of a new TV spot, “West.” The spot, produced by Doner, is the third in a series of adventures that take place in a world made entirely out of cardboard. “West” further demonstrates how the non-shipping products and services that The UPS Store offers can help small businesses succeed.

Chief Creative Officer – Rob Strasberg
Creative Directors – Jimmy Kollin & Karen Cathel
Art Director – Andrew Wright
Copywriter – Michael Gorelic
Agency Producer – Laurie Irwin
Director of Integrated Production – Sheldon Cohn

Download West