This year, Del Taco brought back the ever popular Crispy Shrimp Taco to coincide with the Lenten season. In addition to radio, print and point of purchase materials, Doner produced a :30 television execution to support this limited time offer. The execution, known as “Holy Shrimp,” features triplet brothers who replace expletives with the word ‘shrimp’ while dining on Crispy Shrimp Tacos at Del Taco. This initiative is one of seven planned 2009 Del Taco promotions for which Doner will play a key strategic and creative role on marketing elements such as television, radio, print and POP.

 

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Chief Creative Officer – Rob Strasberg
Creative Director- John Grammatico, John Garlock
Art Director – Braden Belmonte
Copywriter – Stephen Bantien
Agency Producer – Paul Renusch

Download – Holy Shrimp