Doner Media

Kids need the right nutrition to grow. And there’s a special kind of nutrition you can only get from visiting the Detroit Zoo. It’s the unique moments and immersive interactions that stay with children for a lifetime. It’s Vitamin Z, and it’s part of a complete childhood.

Chief Creative Officer: Rob Strasberg
Creative Director:Jimmy Kollin/Karen Cathel
Art Director: Jason Henderson
Copywriter: Derek Clark
Agency Producer: Alex Page
Production Company: MBC Productions and Paydirt Pictures
Director: Ian Mackenzie
Editor: Adam Lisagor
Photographer: Roy Ritchie
Sound Design Company: Elias Arts, Dave Gold – Creative Director
Sound Design: Dean Hovey
Composer: Jimmy Haun
Sound Mix Company: Goldsound
Audio Engineer: Clint Stuart

As we continue our consumer analysis research in “The Art of the Possible” series, we point out that the idea of consumers becoming more innovative with their spending habits has caught on. We conducted an exclusive, one-on-one interview with Erin Burnett, financial news anchor for CNBC and NBC after we were inspired by a comment Erin made on a Today Show segment regarding the correlation between recessions and innovation and creativity. With these insights, our Creativity & Innovation bulletin provides six ideas on how to engage consumers with creativity and innovation.

The :30 Electrolux TV commercial “Husband” features the Versatility upright vacuum portraying how its unique quick-release hose and wand brings everything within reach. The spot is running exclusively on the Scripps Networks (HGTV, DIY, Fine Living, Food Network and GAC). The plan also includes multiple co-produced product-integration broadcast vignettes as well as online banners and an extended web presence.

Chief Creative Officer: Rob Strasberg
Creative Director: Jimmy Kollin
Associate Creative Directors: Derek Clark/Jason Henderson
Producer: Laurie Irwin

Download – Husband