Del Taco: Holy Shrimp

By Editor, June 12th, 2009

This year, Del Taco brought back the ever popular Crispy Shrimp Taco to coincide with the Lenten season. In addition to radio, print and point of purchase materials, Doner produced a :30 television execution to support this limited time offer. The execution, known as “Holy Shrimp,” features triplet brothers who replace expletives with the word ‘shrimp’ while dining on Crispy Shrimp Tacos at Del Taco. This initiative is one of seven planned 2009 Del Taco promotions for which Doner will play a key strategic and creative role on marketing elements such as television, radio, print and POP.

 

Chief Creative Officer – Rob Strasberg
Creative Director- John Grammatico, John Garlock
Art Director – Braden Belmonte
Copywriter – Stephen Bantien
Agency Producer – Paul Renusch

Download – Holy Shrimp

Cox: Focus Groups

By Editor, June 12th, 2009

Cox is launching a new Video Positioning campaign with the first of four spots “Mobsters” and “Mathematicians”. The campaign plays off of Focus Group sessions in which the moderator interviews obscure groups of people who have yet to sign up for Cox Digital Cable. With all the HD and On DEMAND programming, as well as the DVR, you get from Cox, it’s easy to see that Cox Digital Cable is perfect – for almost everyone.


Spot Credits:
Chief Creative Officer: Rob Strasberg
VP, Creative Directors: John Grammatico & John Garlock
Assoc. Creative Director: Scott Campbell
Copywriter: Matt Cassatta
Agency Producer: Seth Triezenberg
Production Company: Supply and Demand
Director: Greg Popp
Editor: Kurt Ritchie, Traffic

Download – Mobsters

Download – Mathematicians