Doner Media

Cox adds two additional spots in the “Bundlese” campaign that continue to position the Cox Bundle as an incredible value for the consumer. As told in the first two spots (“Dentist” and “Speed Dating”), these new spots (“Two Suburban Guys” and “Office”) show us even more people who are so excited that they’ve begun speaking “Bundlese” as well. As this campaign attests too, once you realize the value of the Cox Bundle you’ll be speaking “Bundlese” too! 

Spot Credits:
Chief Creative Officer: Rob Strasberg
VP, Creative Directors: John Grammatico & John Garlock
Agency Producer: Paul Renusch
Production Company: Pretty Bird
Director: Paul Hunter
Editor: Christian Jordan, Cosmo-LA

Download – Office
Download – Suburb

Quaker State launched a new brand campaign at the Daytona 500 called the “World’s Worst Commute”. The TV spots unfold during the daily grind of the morning commute and feature real drivers and their real stories. The spots demonstrate how Quaker State is the durable oil that will work to protect your engine from the stress of the everyday drive – one of the toughest drives an engine can withstand. The spot closes with a call for viewers to go to quakerstate.com to tell their commuting story.

Spot Credits
Creative Directors: George Levy/Steve Osterman
Art Director: Danielle Cantin
Production Company: Supply & Demand
Copywriter: George Levy
Director: Josh Taft (TV)
Agency Producer: Roy Edmonds

Download – Derek

In our first edition of “The Art of the Possible” series we determined that consumers will retain a new “normalcy” with their spending habits. Recent figures show that spending has slightly increased, but consumer confidence is still low. This economy has forced consumers to change their style of spending, to what we call “Right Spending,” which is responsible, smart and relevant to the buyer’s needs. In our latest update we suggest three ways people engage in this “Right Spending,” and provide marketable actions to this new style.