Doner Media

Doner Executive Staff Additions Represent Agency’s Commitment To Growth

May 26, 2009
(Southfield, Mich.) – Doner has hired several executives that build on the agency’s growth in digital and new media. They are: (more…)

Doner has conducted comprehensive research, with the help of financial experts and our own crew of bloggers, to identify how consumers change their spending patterns in the recession. Results show that while consumers are cutting back on spending, they’re not cutting it out entirely.

The research study which we’ve named The Art of the Possible demonstrates how the unfolding economic events drive consumers’ attitudes and purchase behavior.

For The Coleman Company, Inc., we created a full-scale branding campaign to claim the Coleman campsite as the “Original Social Networking Site.” It brings to life how the 109-year-old brand helps people have fun and make memories during their favorite outdoor experiences, be it a weekend getaway, iPhone campout or even Foo Camp. It’s the first Coleman campaign by Doner since we were named agency of record in late 2008. Campaign elements include TV and print creative. We also created two free iPhone apps, including Coleman’s Pocket Lantern that turns your iPhone into a handheld light and Coleman’s Creepy Campfire Tales made up of 15 age-based scary stories.

Chief Creative Officer: Rob Strasberg
Creative Directors: Karen Cathel & Jimmy Kollin
Art Directors: Darrell Credeur & Jeremy Moy
Copywriters: Derek Clark & Alanna Kulas
Agency Producer: Jill Prost-Ray
Voiceover Talent: Sam Elliott
Music Producer: Jon Moshier
Music: Gomez
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