Doner’s OhioHealth campaign was all about connectivity. And it connected all right, especially with the medical marketing community, as it was named Best TV Advertising Campaign in Ragan’s 2013 Health Care PR and Marketing Awards.
The campaign, which is an extension of the 2011 “Believe in WE” campaign, includes TV, radio, print, digital and out of home, and demonstrates the benefits of OhioHealth by using real patients to tell the story of their unique healthcare experience. The campaign highlights the expert and personal care each patient received, the accessibility and broadness of the health system and the state-of-the-art technology that is used.
Congratulations OhioHealth team!
To read more about the award, click here.
Co-CEO, CCO – Rob Strasberg
Executive Creative Director – Valerie Foley
Account Executives – Jennifer Deutsch, Caroline Emmet, Jamie Heberling, Jennifer Breitenbach, Stefanie Campbell
Creative Director – Craig Piechura, Mike Ward
Copywriter – Craig Piechura
Art Director – Mike Ward,Agency Producer – Phyllis Shook
Director – David McNamara
Production Company – Collective
Sr. Talent Manager – Jane Greening
Business Manager – Theresa Bland