Doner Media

In conjunction with the 2012 Australian Open Grand Slam, Wilson has launched a new campaign that gives fans a chance to get inside Roger Federer’s head.

Doner created a collection of work that features Roger’s reflections on what motivates him in the game and his development as a player to capitalize on the buzz surrounding the world renowned player’s stake in 2012. The interview-style ads offer a candid look into Roger’s mindset as he embarks on the quest to win a Grand Slam this year.

Along with a television spot, Wilson’s Facebook page will feature longer videos of “Inside Fed’s Head.”

The campaign promotes the release of the Pro Staff Six.One racquets, which blend control and feel by using new Ampli-Feel and Wilson’s BLX technology.

Learn more about the strategy and creative of the campaign from the press release and check out the :30 spot “Development” below.

Click here for details from the press release.

Creative Credits

Geisinger Health System has named us their agency of record after a thorough review process. We are honored to partner with such a nationally renowned integrated healthcare system. As the non-profit’s agency, we will partner with Geisinger on brand positioning and will develop integrated marketing strategies to build a stronger awareness, helping the leading organization gain greater exposure nationally and in key markets.

To learn more about the new business, please view the press release here.

To celebrate the holidays and as a thank you for a year’s worth of hard work, Doner treated employees to a Hollywood inspired holiday affair. The night was filled with bright lights, glamour and, of course, lots of tinsel!

Food, drinks and desserts were enjoyed throughout the evening while jazz standards filled the air and brought people onto the dance floor.

We welcomed all the guests who dressed as movie characters and celebrities to take the stage and compete for best dressed. Dave Wysocki won for funniest costume, dressed as Tom Cruise in “Risky Business.” Jake Thompson and Bob Beras tied for best lookalike.  Jake transformed himself into the Old Man from “Up” and Bob came as the Dude. Ken Spera and Mike Brooks won for best couple, dressed as “Pulp Fiction”.

Guests chatted, danced and posed for the paparazzi in the photo booth until it was time to leave the flashy lights of Hollywood behind.

The holiday party was a great way to celebrate the agency and the season.

Check out some photos from our Tinseltown event below.

Happy Holidays! See you in 2012.

We’re pleased to announce that Gretchen Hentemann and Jay Ritenbaugh have joined Doner as VP, brand leaders.  Gretchen will be working primarily on Sherwin-Williams, based out of our Cleveland office.  As a regional brand leader, Jay will be working with Perkins Restaurants located in the southeastern United States to promote the brand.

Both are well-versed in their respective categories and come to Doner with experience in and appreciation of the integrated work we do.

Learn more about Gretchen and Jay from the press release, here.

Monday marked the launch of a new global spot for our Harman client that promotes the Harman Kardon BDS home entertainment system. The campaign, called “Beautiful Sound,” features Jennifer Lopez and helps to increase awareness of the brand. In the :30 spot, J. Lo is seen using the Harman product to transform a dilapidated room into a beautiful living space.

The spot is currently airing in Europe and in the coming weeks will run in Asia and the United States.

Check out the spot below.

Creative Credits

Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Murray White
Creative Director: Michael Brooks
Copywriter: Andrew Bouwkamp
Art Director:  Michelle Potter
Agency Producer: Seth Triezenberg
EVP, Brand Leader: Kevin Weinman
SVP, Brand Leader: Jim Vassallo
Director: Martin Campbell, Saville Productions
Editor: Katz at Cosmo Street
Music: Mophonics
EFX: Peerless
End Graphics: Superfad
Audio mix: Ringside
Sound Design: 740 Sound