Doner Media

How do you bring a new automotive nameplate to a generation of digital natives that is connected, and lives and buys like no other? You do it in a smart, new, engaging way and enable consumers to author their own brand experience. 

Beginning July 28th Mazda North American Operations (MNAO) will launch the 2011 MAZDA2 in North America with a branded social game on Facebook.

Click here for more from the press release and for a direct link to the game.

Co-CEO, Chief Creative Officer: Rob Strasberg
Executive Creative Director Interactive: Justin Smith
Executive Creative Director: Steve Chavez
Associate Creative Director: Jason Jakubiak
Contributing Art Directors: Samuel Conant, David Wysocki, Cristina D’Aristotile
Contributing Writers: Lori Bender, Lukasz Sokolewicz
User Experience: Andrew Heaton
Production Company: FRIMA
Account Director: Kerrin Kramer
VP, Group Account Director: Dan Keefe
Account Director: Katrina Fraze 
SVP, Integrated Production: Kurt Kulas
Account Manager: Peter Corsello
Senior Business Manager: Jeanne Webber
VP, Director of Digital Project Management: John Hoinville 
Production Operations Manager: Amy Swain
Digital Strategist: Rachel Leith 
SVP, Director of Operations SVP, Director of Operations: Ann Wood

Hoffman Estates, IL (July 26, 2010) – Serta and Donald Trump want to help the Counting Sheep get back to work and are enlisting the help of Serta’s ever-growing Facebook community.  The “Counting Sheep for Hire” Contest launches on July 26^th and invites Facebook users to help Mr. Trump find the perfect job for the Counting Sheep at the Trump Organization.  The contest will be supported with a three-part web series on You Tube starring the world’s most famous businessman, Donald Trump, alongside the world’s most famous Counting Sheep, #1. Created by Doner, Southfield, Mich., the web series also launches on July 26^th exclusively on Serta’s You Tube channel.

Click here for the press release & to view the first of three webisodes that support the contest.

We were honored to present a retrospective of our work celebrating 70 years of “Changing the Destiny of Brands” at The One Club gallery in New York. The exhibit showcased beloved work of our past alongside the pioneering campaigns we’re creating today. Here’s a brief look at the opening night reception. 

• Timex – “Takes a licking. Keeps on ticking.”
• Tootsie Pop – “How many licks does it take to get to the center of a Tootsie Pop?”
• Klondike Bar – “What would you do for a Klondike Bar?”
• Vlasic – The Vlasic Stork • Colt 45 – “Works every time.”
• Scrubbing Bubbles – “We do the work so you don’t have to ooo oooo.”
• The Coca-Cola Company – Santa Packs
• Serta – Serta Counting Sheep
• Ballpark Franks – “They plump when you cook ‘em.”
• Mazda – “Zoom. Zoom”
• Cox – “Your friend in the Digital Age.”
• Amazon Kindle – Launch
• The UPS Store – Cardboard World
• The Coleman Company – “The original social networking site.”
• Mazda – 33 Keys alternate reality game
• The Detroit Zoo – “Vitamin Z. Part of a complete childhood.”
• Del Taco – Super Special Show
• Minute Maid – “Put good in. Get good out.”

I’m pleased to announce the promotion of Mike Ensroth to senior-VP, account leader.  In addition to overseeing the media efforts for our Arby’s account this new role gives Mike responsibilities for the strategic leadership of the account. 

Mike has distinguished himself as the go-to person on Arby’s and his role has expanded well beyond just leading the media efforts for the account.  His traditional media-rich background enables him to play an active role in optimizing Arby’s traditional media platform, while continuing to diversify the brand into nontraditional media.  A passion for sports and six year obsession with ABC’s LOST have fueled inspiration for Mike to help bring ideas to Arby’s that integrate a 360’ approach and more consumer interaction with the brand.

With his extreme dedication to his work, as well as helping his wife take care of their four year old daughter and 7 month old twin girls, I credit his ability to always keep his cool to his dry sense of humor.

Please join me in congratulating Mike on this well deserved promotion.

Greg

Tennis king Roger Federer has an incredible feel for the game.

But who knew he had great comedic timing?

We did.

So we created a multimedia campaign to promote the new Wilson BLX racquets that puts Roger in the role of sports psychologist so anyone can have a better feel for the ball and better feel for the game.

The campaign goes live June 21 to coincide with Wimbledon. But the first spot is so funny that Wilson posted it on Roger’s Facebook fan page so his 3.5 million-plus fans could see it first.

It’s already drawn more than 11,500 thumbs-up likes and 1,350 overwhelmingly positive comments.

Check it out here www.facebook.com/Federer, become a fan and help cheer him on at Wimbledon next week.

Lastly, it’s no secret David and Rob are passionate and competitive tennis players, so the opportunity to work with Wilson and Roger has been an honor and a blast.

Creative Credits:
Creative Agency: Doner
Chief Creative Officer: Rob Strasberg
Executive Creative Director: Murray White
Creative Director: Murray White / Glen Hilzinger / Bob Veasey
Writer: Murray White / John Grammatico / Glen Hilzinger
Art Director: Murray White / Bob Veasey
Executive Producer: Brian Dooley

Brand Leadership: Kevin Weinman
Project Manager: Laura Neville / Jaclyn DiCicco

Production Company: Supply & Demand
Director: Greg Popp
Executive Producer, Managing Partner: Tim Case
Executive Producer, Managing Partner: Kira Carstensen
Head Of Production: Rika Osenberg
Line Producer: Henri Dragonas
Cinematographer: Wyatt Troll
Post Production Company: Pluto Post
Editor: Sarah Fisher
Sound Design: Tim Kelly
Mix: Tim Kelly
Online/Vfx Artist: Zack Jacobs
Vfx Artist: Eric Litwin
3d Graphics/Design: Dave Corbett
3d Graphics/Design: Dave Fotherby
Post Producer: Eric Tremonti
Telecine Facility: Ringside Creative
Colorist: Rick Unger – Ringside Creative
Performers (Court Couch): Roger Federer, Jeremy Glazer