Rob Palmer Joins Doner as EVP, Executive Creative Director

By Editor, September 30th, 2013

Award-winning creative and successful entrepreneur, Rob Palmer has joined Doner as EVP, Executive Creative Director. In this role he will be based out of our Los Angeles office and will be responsible for all creative efforts to build the LA office as we focus on expanding the agency’s West Coast presence.

Click here for more from the press release.

Click here for more from Creativity Magazine.

Stanley Steemer, International Names Doner Agency of Record

By Editor, September 24th, 2013

We’re thrilled to announce that Stanley Steemer – the nation’s largest carpet cleaning company – has named Doner its Agency of Record, where we will be responsible for creative campaign development. We look forward to using our extensive retail and franchise experience as well as leveraging our creative expertise and strategic insight to continue to build the Stanley Steemer brand.

For more details on the Stanley Steemer win, click here.

To read AdWeek’s coverage of the win, click here.

Detroit Zoo’s “Vitamin Z” Campaign Brings Home Another Award

By Editor, September 16th, 2013

The accolades keep piling on as our Detroit Zoo “Vitamin Z” campaign won yet another award – the 2013 Association of Zoos & Aquariums (AZA) Marketing Excellence Award.

The “Vitamin Z” campaign candidly captured real moments of awe and excitement from a child’s trip to the Zoo that resonated with families – and judges – alike.

The campaign previously won a 2013 One Show Merit Award in the Public Service Television Campaign, the 2012 Public Service Television Campaign D Show Award and the 2012 Brass Ring Award for Marketing Excellence – one of the highest marketing and advertising marks given by the International Association of Amusement Parks and Attractions (IAAPA).

To read more from the press release, click here.

To view the creative, click here.

Creative Credits

Co-CEO Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Justin Smith
SVP, Creative Director: Jimmy Kollin
Creative Director: Karen Cathel

Account Service:
EVP, Brand Leadership: Lisa Nardone
Brand Leader: Josh Huling
Brand Leader: Samantha Goff
Brand Leader: Melissa Ricketts
Senior Project Manager: Adam James

Production:
SVP, Director of Broadcast Production: Brian Dooley
Agency Producer: Alex Page

Production Company – JB Films
Director: JB Carlin
Producer: Mary Beth Castorri

Creative Editorial:
STS-Griot
Editor: Sarah Fisher
Editor: Zack DuFresne

OhioHealth Recognized with “Best TV Advertising Campaign” Award

By Editor, September 11th, 2013

Doner’s OhioHealth campaign was all about connectivity. And it connected all right, especially with the medical marketing community, as it was named Best TV Advertising Campaign in Ragan’s 2013 Health Care PR and Marketing Awards.

The campaign, which is an extension of the 2011 “Believe in WE” campaign, includes TV, radio, print, digital and out of home, and demonstrates the benefits of OhioHealth by using real patients to tell the story of their unique healthcare experience. The campaign highlights the expert and personal care each patient received, the accessibility and broadness of the health system and the state-of-the-art technology that is used.

Congratulations OhioHealth team!

To read more about the award, click here.

Creative Credits

Co-CEO, CCO – Rob Strasberg

Executive Creative Director – Valerie Foley

Account Executives – Jennifer Deutsch, Caroline Emmet, Jamie Heberling, Jennifer Breitenbach, Stefanie Campbell

Creative Director – Craig Piechura, Mike Ward

Copywriter – Craig Piechura

Art Director – Mike Ward,Agency Producer – Phyllis Shook

Director – David McNamara

Production Company – Collective

Sr. Talent Manager – Jane Greening

Business Manager – Theresa Bland

Nine Promoted Within Doner’s Brand Leadership and Creative Departments

By Editor, September 5th, 2013

We’re pleased to announce that several employees have been promoted to Vice President within the agency’s brand leadership and creative departments.

The five employees promoted to VP, brand leader include Karen Cummings, Jaclyn DiCicco, Beth Ellis, Jamie Heberling and Josh Huling.

In addition, Paul Forsyth, Jason Jakubiak, Cherie Meyers and Laura Owen have each been promoted to the VP, creative director post.

Each employee’s talent, hard work and creativity have directly affected our clients’ brands and their bottom-line, which has helped us grow as an agency, and we’re excited to reward these individuals with well-deserved promotions.

To read more about the brand leadership promotions from the press release, click here.

To read more about the creative department promotions from the press release, click here.

Pictures (L-R)
Karen Cummings, Jaclyn DiCicco, Beth Ellis, Jamie Heberling, Paul Forsyth, Josh Huling, Jason Jakubiak, Cherie Meyers, Laura Owen